Shay K.
Creative Strategist | Video, Ads, Design & AI | E-commerce
I create video ads, product visuals, and social content for e-commerce brands using a mix of creative strategy, real video editing, design, and AI production. I also bring 9+ years of experience in medical and health technology. Need something urgently? If something comes up and you need a creative turned around quickly, just let me know — I’m comfortable with tight deadlines and can often prioritize time-sensitive work. My background combines Biomedical Engineering, Human-Computer Interaction (HCI), interaction design, AI, and human behaviour research. This gives me a strong understanding of both products and the people using them, particularly in health, medical, digital health, wellness, beauty, and technology. My recent work includes paid ad creatives, social media content, healthcare product videos, AI UGC-style ads, product photography, commercial videos, graphic design, and e-commerce content. One of my strengths in AI production is realism, especially when working with people. In several of the skincare projects in my portfolio, I’ve focused on natural skin texture, expressions, movement, lighting, and product interaction to create AI talent that can be difficult to distinguish from real filmed footage. I can help with: • Video ads and commercials • Video editing and post-production • AI-generated video and imagery • Product photography and lifestyle visuals • Social media content and ad creatives • Graphic design and Canva • Creative concepts, hooks, and campaign ideas • Amazon listing and e-commerce content I work with tools including Adobe Premiere Pro, After Effects, CapCut, Canva, Midjourney, Kling, Higgsfield, Google Veo/Flow, Runway, HeyGen, ElevenLabs, and other AI production tools. Whether a project needs traditional editing, design, AI, or a combination of all three, I choose the approach that makes the most sense for the content and the goal.
Earnings and projects
Last 6 months ÷ 4.6 months active (since Jun 2026)
Last 6 months: $3.4k
Billed in all: $3,514$3.5k
$571 in the last 6 months
Across 7 contracts
Across 8 contracts
Earnings, last 30 days
Skill rankings: Top 12% in Adobe Premiere Pro
Ranked by MRR among everyone on Upwork with the skill.
- #165Content Marketing Strategy1,307 freelancers · 🇦🇺 #4Top 13%🇦🇺#4 of 17
- #217Product Photography1,742 freelancers · 🇦🇺 #2Top 12%🇦🇺#2 of 16
- #316Social Media Ad Campaign1,959 freelancers · 🇦🇺 #3Top 16%🇦🇺#3 of 13
- #411Creative Direction2,705 freelancers · 🇦🇺 #8Top 15%🇦🇺#8 of 40
- #411Amazon Listing2,040 freelancers · 🇦🇺 #1Top 20%🇦🇺#1 of 6
- #429Video Commercial3,053 freelancers · 🇦🇺 #2Top 14%🇦🇺#2 of 18
- #451Video Ad2,818 freelancers · 🇦🇺 #2Top 16%🇦🇺#2 of 8
- #464AI Image Generation2,564 freelancers · 🇦🇺 #1Top 18%🇦🇺#1 of 11