SUN F.
Market Research & Commercial Strategy Consultant | SaaS, GTM & Pricing
I help SaaS founders, startups, and international brands turn market research into commercial decisions. My work covers competitive benchmarking, pricing and positioning, business model feasibility, GTM strategy, and early-stage market validation. My edge is the combination of ex-Huawei financial analysis, industry research experience, and hands-on 0-to-1 SaaS commercialization. Recently, I supported a European SaaS app launch, engaged with 6 pilot-stage brands, and helped convert an early commercial customer. I deliver structured, decision-ready research — not just data collection. If you need clearer market direction, sharper positioning, and actionable commercial insight, I can help. **WHAT I CAN HELP YOU WITH** **1. Market Research & Competitive Intelligence** - Competitor benchmarking, pricing and positioning analysis - Market opportunity, industry trends and gap analysis - Customer segmentation and product discovery - Company and commercial partner screening **2. Business Strategy & Financial Feasibility** - Business model assessment and commercial viability - SaaS pricing, monetization and subscription models - ROI, unit economics and scenario analysis - Product positioning and value proposition development **3. Go-to-Market & Commercial Validation** - Market entry research and GTM planning - Commercial MVP and pilot testing frameworks - KPI dashboards and performance monitoring - China supplier research and European marketplace expansion **RECENT PROJECT EXPERIENCE** I currently support the commercialization of a European multi-marketplace SaaS platform, combining competitive research, product strategy, financial modeling, customer development and early market validation. My previous experience includes financial analysis at Huawei, automotive equity research at Huachuang Securities, and management-level business operations at a publicly listed technology company. I hold a master's degree from the University of Amsterdam and a bachelor's degree from Xiamen University. **HOW I WORK** Every research project is built around a business decision, not just information collection. I provide structured analysis, verifiable sources, transparent assumptions, practical recommendations, and clear next steps. Whether you're assessing a new market, launching a product, or refining your business model, my goal is to help you make confident, evidence-based commercial decisions.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.3k
Billed in all: $8,554$8.6k
$3.3k in the last 6 months
Across 2 contracts
Across 3 contracts
Earnings, last 30 days
Skill rankings: Top 16% in Market Analysis
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