Yinn Shin S.
Social Media Expert | Content Creation, Video Editing, KOL Outreach
I help brands grow through high-performing social content—especially Instagram Reels and short-form video that turns attention into engagement. With a background in integrated digital marketing, I support brands across content strategy, social media execution, and campaign optimization. I combine strategic thinking with hands-on creation, from ideation and scripting to editing and publishing. Recent work includes growing my own Instagram account organically through viral Reels. What I bring to clients: - Instagram & short-form content strategy (Reels / Shorts) - Social media content planning & execution - Strong storytelling with a clear brand voice - Experience in corporate and fast-paced environments - Fluent in Mandarin, English, Cantonese & Malay (APAC market-focused) I work best with brands and founders who want content that feels human, intentional, and built for sustainable growth—not just trends.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.1k
Billed in all: $1,789$1.8k
$1.1k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 20% in Writing
Ranked by MRR among everyone on Upwork with the skill.
- #33Social Media Evaluation84 freelancers · 🇭🇰 #1Top 39%🇭🇰#1 of 1
- #205Social Media Copy776 freelancers · 🇭🇰 #2Top 26%🇭🇰#2 of 3
- #394Social Media Graphic975 freelancers · 🇭🇰 #1Top 40%🇭🇰#1 of 2
- #443Ad Copy1,861 freelancers · 🇭🇰 #2Top 24%🇭🇰#2 of 6
- #1,902Social Media Design6,511 freelancers · 🇭🇰 #2Top 29%🇭🇰#2 of 6
- #2,441Social Media Content8,642 freelancers · 🇭🇰 #3Top 28%🇭🇰#3 of 7
- #2,602Social Media Content Creation8,420 freelancers · 🇭🇰 #2Top 31%🇭🇰#2 of 8
- #2,621Video Editing & Production8,102 freelancers · 🇭🇰 #2Top 32%🇭🇰#2 of 7