Licurgo d.

I help B2B, industrial and chemical brands get found, understood and chosen. I'm a chemical engineer with an MBA in Project Management who moved into marketing, so I can read a technical product sheet and turn it into campaigns, content and market insight that buyers actually respond to. WHAT I DO • Marketing strategy & planning: positioning, messaging, ICP definition and go-to-market plans for B2B and technical products • Paid media: Meta (Facebook/Instagram) and Google Ads campaigns, from setup and creative briefs to tracking, optimization and reporting (Google Ads Display and Apps certified) • Market research & competitive analysis: LATAM/Brazil market studies, competitor and pricing benchmarks, buyer and channel mapping • Marketing operations: campaign calendars, workflows and AI-assisted processes that keep execution on time • Project management: PMO structure, Six Sigma thinking and clear reporting so nothing falls through the cracks WHERE I'VE WORKED • Marketing for a chemicals company across two contracts (the client renewed me) • Ongoing market research in Brazil for a German company • Marketing support for a B2B marketing agency • Previously Marketing Manager and Project Consultant at a chemical manufacturer, and founder of a fragrance business HOW I WORK • Data first: every campaign has a goal, a metric and a report • Clear communication: regular updates, no surprises • Fluent English, native Portuguese, working hours that overlap with the Americas and Europe (UTC-3) Working on a product, market entry or campaign? Send me a short brief with your product, target customer and goal, and I'll reply with where I would start.