Victor G.

I bridge the gap between brand strategy and scalable revenue execution. I turn positioning into measurable growth — combining growth marketing, sales systems, and hands-on delivery. Proof of execution • Scaled a B2B wholesale brand from 0 → 147 active points of sale in 8 months • Since 2019, drove growth in Fintech (BaaS / Payments) and B2B Fashion • Strong blend of strategy + execution (I don’t stop at the slide deck) What I do (end-to-end Growth Marketing) • GTM & Growth Strategy • Market entry, positioning, offer architecture, pricing logic • Growth plan with KPIs/OKRs + execution roadmap • Performance & Ad Strategy • Google Ads + Meta Ads strategy (campaign structure, targeting logic, creative angles, optimization) • Reporting and ROI focus (CAC, conversion rates, payback, LTV signals) • Creative Strategy (Video + Copy) • Video strategy for paid + organic • Scripts, hooks, UGC-style concepts, ad angles, content planning • Direct-response copywriting: ads, VSL structure, headlines, CTAs • Landing Pages & Conversion • Landing page strategy, wireframe logic, copy structure, CRO priorities • Funnel pages: lead gen, sales pages, upsells, thank-you pages • Campaigns & Launch Execution • Build campaigns from zero: messaging → creatives → pages → tracking → launch • Product launches, seasonal campaigns, promos, and evergreen funnels • Sales Pipeline & Revenue Ops • Funnel build: lead → qualification → proposal → close → expansion • CRM setup, pipeline hygiene, forecasting, playbooks, SOPs Fintech & Payments (B2B) • Hands-on experience in the BaaS ecosystem, managing strategic accounts and complex solutions • Strong at translating technical offers into clear value props that sell Tools I use • CRM & Sales Ops: Salesforce, HubSpot, Pipedrive, Zoho CRM • Analytics & Tracking: GA4, Google Tag Manager, Looker Studio • Ads & Performance: Google Ads, Meta Ads • Project Management: Trello, ClickUp, Asana, Notion • Communication & Delivery: Microsoft Teams, Slack, Zoom, Google Meet, Loom • Docs & Ops: Google Workspace, Microsoft 365, Zapier/Make (when needed) How I work • Agile & execution-first (Harvard Business Publishing training in Agile & Scrum) • Weekly cadence, clear priorities, transparent reporting, fast iteration Best fit if you need • Launch a product / campaign from scratch • Scale leads and revenue with paid + content + conversion systems • Build a repeatable B2B growth engine (not random marketing) Let’s talk strategy. Click “Invite” and share your goal + current bottleneck.