Kimberly B.
UGC Creator | Beauty, Wellness, Lifestyle & Video Ads
I create high-converting UGC videos for brands targeting women 40+, combining authentic storytelling with performance-driven content designed for TikTok Ads, Instagram Reels, and paid social campaigns. As a Gen X (50+) on-camera creator and Amazon Influencer, I understand how to connect with this audience in a way that builds trust, highlights real product benefits, and drives conversions. My content feels natural and relatable—while still aligning with what performs in today’s ad landscape. I specialize in short-form video content that blends lifestyle, beauty, wellness, and everyday routines with clear messaging and strong hooks that capture attention quickly.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $945
Billed in all: $1,006$1k
$189 in the last 6 months
Across 6 contracts
Across 6 contracts
Earnings, last 30 days
Skill rankings: Top 14% in Middle-Aged Adult
Ranked by MRR among everyone on Upwork with the skill.
- #27On-Camera Presentation58 freelancers · 🇺🇸 #13Top 47%🇺🇸#13 of 24
- #46Middle-Aged Adult323 freelancers · 🇺🇸 #17Top 14%🇺🇸#17 of 132
- #119Female Voice601 freelancers · 🇺🇸 #28Top 20%🇺🇸#28 of 144
- #137Product Demonstration291 freelancers · 🇺🇸 #33Top 47%🇺🇸#33 of 77
- #148Spokesperson Video344 freelancers · 🇺🇸 #57Top 43%🇺🇸#57 of 101
- #183Acting787 freelancers · 🇺🇸 #74Top 23%🇺🇸#74 of 346
- #322Voice-Over Recording1,445 freelancers · 🇺🇸 #87Top 22%🇺🇸#87 of 414
- #323Testimonial Video867 freelancers · 🇺🇸 #76Top 37%🇺🇸#76 of 206