Susan O.
Cold Outreach & Deliverability Expert | SPF DKIM, DMARC | Instantly.ai
Most freelancers set up cold email campaigns and hope for replies. I build cold outreach systems that connect deliverability infrastructure, automation, and CRM tracking, so you don't just send emails, you build a predictable pipeline. ⭐⭐⭐⭐⭐ "Susan is the best email marketer. I was hoping to get replies from leads, and I got them. We'll hire her again for future projects." - Gunjondev Here's the TRUTH most people learn the hard way: Your cold email campaign is only as strong as your 'Deliverability'. It doesn't matter how good your copy is. It doesn't matter how targeted your list is. It doesn't matter how perfectly timed your follow-ups are. If your emails aren't reaching the inbox, nothing works. Domains get burned. Emails land in spam. Sender reputation collapses. Leads never see your message. Replies never come. And most people never figure out why. I fix that, at the infrastructure level, before it costs you pipeline. Email Deliverability isn't a setting you toggle. It's a SYSTEM you build, and most cold email setups skip it entirely. Proper Email deliverability means: → Every sending domain is authenticated - SPF, DKIM, DMARC, MX records → Every inbox is warmed up correctly before a single prospect email is sent → Sending volume scales gradually, not blasted out cold on day one → Domain reputation is monitored continuously across Gmail and Outlook → Bounce rates stay below 2% and spam complaints stay near zero → Your emails land in the primary inbox, not spam, not promotions Email Warm-up is where most cold email infrastructure fails. Skipping warm-up or rushing it destroys sender reputation before your first campaign even launches. I run structured inbox warm-up using Instantly.ai and Smartlead, building domain authority progressively until every mailbox is ready to send at full volume without triggering spam filters or ISP throttling. This is the foundation. Everything else sits on top of it. Here's what I build: 🔴 Email Infrastructure & Deliverability → Domain and inbox setup (Google Workspace / Outlook) → SPF, DKIM, DMARC, MX authentication → Inbox warm-up via Instantly.ai and Smartlead → Spam placement diagnosis, blacklist recovery, sender reputation repair → Deliverability audits and ongoing domain health monitoring 🔴 Cold Outreach Setup (Instantly | Smartlead | Apollo | Clay) → Multi-inbox campaign architecture, safe sending limits → Verified lead sourcing and enrichment, clean data to reduce bounces → Cold email sequence writing and follow-ups 🔴 Campaign Management & Optimization → Cold email A/B testing → Open rate & reply rate optimization → Cold email analytics & performance reporting → Sequence structure & messaging flow → Reply handling logic & inbox management → Fixing broken campaigns & underperforming sequences 🔴 Lead Generation & List Building → B2B lead list building via Apollo io, Clay com & Hunter io → Lead verification & hygiene enforcement → ICP definition & prospect segmentation → Lead enrichment & cold email personalization at scale → High-volume cold outreach infrastructure I don't just "send emails." I build systems that turn cold outreach into consistent revenue. HOW I WORK: - I'm available 30+ hours per week and respond within 4 hours. - Before any work begins, I send you a project BRIEF outlining exactly what I'll build, the steps I'll take, and what the final deliverable looks like, you APPROVE it before a single hour is billed. - Every project is delivered with a full handoff document, a written SOP covering how your system works, how to manage it going forward, and what to monitor. You own it completely. No ongoing dependency on me required. If you're: ✔ Starting cold email from scratch ✔ Fixing spam and email deliverability issues ✔ Landing in spam despite warm-up attempts ✔ Scaling to high-volume cold outreach ✔ Getting views but zero replies on campaigns ✔ Dealing with blacklisted or burned domains ✔ Cleaning up broken outreach infrastructure ✔ Unsure if your SPF, DKIM, or DMARC is set up correctly Let's build it properly. Before messaging, please share: ● Your target audience ● Your current setup ● Your goal (meetings, demos, sales) I'll tell you exactly what structure makes sense. Cold email should be a growth channel, not a gamble. Sound like a fit? Click "Invite to Job" or send me a message & let's build your strategy. KEY SKILLS: Cold email outreach strategy, Cold email campaign management, Cold email setup, Cold email automation, Cold email deliverability, Email deliverability optimization, Inbox placement, Spam prevention, Sender reputation management, Domain warm-up, Mailbox warm-up
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.1k
Billed in all: $2,844$2.8k
$214 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 28% in Outreach Email Copywriting
Ranked by MRR among everyone on Upwork with the skill.
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