Hellena D.

Graphic Designer | Social Media | Branding | Ads Performance

I’m open to freelance, part-time, or full-time opportunities, depending on what best supports your goals and team structure. I’m a strategic designer with over 5 years of experience in branding, social media, and performance-driven design. I focus on building visual solutions that connect strategy, creativity, and measurable results. My experience includes long-term remote work and agency environments, collaborating with multidisciplinary teams and handling multiple clients and parallel demands. I design scalable visual systems that support high-volume content and keep brands visually consistent as they grow. I work with art direction and strategic design to solve real problems and drive growth. My contributions supported the expansion of an Instagram profile to 1.3 million followers and helped position a brand as the leading education page on LinkedIn in Brazil. 🧩 What I Deliver - Social media design and scalable visual systems - Campaign key visuals and performance ads - Branding projects and logo design - Editorial layouts for ebooks and presentations - Thumbnails and high-impact visuals - Print materials and event assets - Email banners and newsletters 🚀 What Sets My Work Apart - Strategic, result-oriented design thinking - Creative leadership and clear visual guidelines - Data-informed design decisions - Structured processes and reliable communication - Applied artificial intelligence in design workflows - Strong focus on consistency, scale, and performance I work with Canva, Photoshop, Illustrator, and Figma to deliver efficient, polished design aligned with business objectives. If you need a designer who thinks beyond aesthetics and focuses on outcomes, I’m ready to help.