Issy H.

I'm an independent record label founder and music PR specialist working between Estonia and the UK, with a background in radio broadcasting, marketing and artist development. I specialise in release strategy, music PR and label support for alternative, indie and DIY artists. My work focuses on helping artists and small labels release music clearly and professionally without hype or corporate nonsense. I currently run an independent record label where I manage digital and physical releases, press campaigns, distribution and artist communication. This includes writing press releases and bios, pitching to UK radio and news outlets, planning release timelines, managing metadata and ISRCs and coordinating digital distribution start to finish. Before running my own label I worked in UK radio and independemt music, beginning as a radio DJ at a young age and later gaining experience with national broadcasters. This gives me a strong understanding of how music is actually selected and received by DJs, journalists and audiences. I also hold a First Class Honours degree in Marketing, which I completed whilst working full time, which supports my practical experience with audience development, branding and release planning. I'm best suited to artists and labels looking for honest guidance, clear communication and realistic release strategies. I work on a flexible basis, one off projects or short term retainers and I'm happy to share examples of past releases or campaign outlines on request.