Danielle S.

Some consultants hand off a strategy. Others just execute what they're told. Most early-stage companies need someone who can do both. 👋🏻 I’m Danielle. I leverage available resources, develop and execute marketing programs that drive revenue, not just generate activity. Whether you're building from scratch or optimizing what's already in motion, the goal is the same. Better targeting, sharper messaging, channels that are actually earning their budget and close alignment with sales. I've done this at companies with a full bench of agencies and at companies where the founder was running every campaign themselves at midnight. The setup changes. The underlying problem usually doesn't. ⚡ Proven outcomes: YoY 26% qualified lead growth with decreased investment at FinTech startup, delivered 216% of ambitious lead target at Autodesk, AI pilot drove $2.5M pipeline in 5 months at Oracle. Who I Work With Early-stage B2B SaaS founders and revenue leaders who need their marketing to produce pipeline. You may be running marketing yourself and need structure and a clearer path forward. You might have a small team and need a senior partner who can think strategically and also execute the plan. Or you might have tried a handful of tactics already and want someone who can tell you what's actually working before you spend more. What I Can Help You With ✅ ICP definition and targeting logic ✅ Demand generation strategy and execution ✅ ABM program design and management ✅ Lead nurture and lifecycle marketing ✅ Marketing-to-sales handoff and lead qualification ✅ Campaign development, execution, performance and attribution ✅ Content strategy and messaging frameworks ✅ Event strategy and execution ✅ GTM advisory for founders and revenue leaders Sample Work and Outcomes ➡️ FinTech Pipeline Growth - Qualified lead volume was too low despite strong close rates. Built demand gen strategy from scratch: revised ICP, mapped personas to lifecycle stages, rebuilt nurture programs, and took over SDR management to close the handoff gap. Budget: ~$125k/quarter. Result: 26% increase in qualified leads, 103% lift in email engagement, 47% improvement in conversion rates YoY. ➡️ Demand Gen Infrastructure - Inherited a fragmented global demand gen operation with no consistent framework and regional teams running in different directions. Built the playbook, ran integrated ABM and multi-channel campaigns across 6 markets. Result: 216% of global lead target, 3.6x increase in account engagement, 150% of first-year pipeline projections in new markets. ➡️ GTM Operations - Product and engineering teams were consistently missing marketing launch dependencies with no visibility into downstream impact. Built marketing workflows directly inside JIRA, tagging their tickets as dependencies within their own projects. Result: product promotions went from a consistent 2 week delay to same-day launch. ➡️ Structured Testing Program - $1M annual media budget with no structured test-and-learn process. Built repeatable testing framework across channels, landing pages, and creative. One $27k test generated 170 net new contacts, 12 SALs, and 2 opportunities. Led strategy and implementation for a conversational AI pilot, generating $2.5M in pipeline in 5 months. ➡️ Program Optimization - Inherited an SEM program with a $260k quarterly budget and a CPA that had stalled. Restructured campaigns, tightened targeting, and built a repeatable optimization framework. Result: CPA dropped from $110 to $70 while maintaining conversion volume within six months. Industry Experience B2B SaaS · Salesforce ISV · Payments / FinTech · Enterprise Software · HCM / HR Technology · Email Infrastructure · Cloud Storage / Online Backup · Manufacturing + Product Design Tech Stack Salesforce, Marketo, HubSpot, 6Sense, Demandbase, WordPress, Google Analytics, Google Ads, LinkedIn Ads, Meta Ads, SEMRush, Apollo, Asana, Airtable How I Work I work at both levels: strategy and execution, helping you figure out what to do and then doing it. I work independently and don't need a lot of direction to get started. Give me context and access, and I'll take it from there. That means diagnosing where pipeline is breaking down, building a clear plan, then getting into the platforms myself, writing the briefs, building the campaigns, and managing the reporting. I can work alongside your existing team, manage your vendors and agencies, or operate as your marketing function when you don't have one yet. And I know how to get product and sales aligned toward a shared goal without direct authority over either. Last year I made a deliberate move to go independent and focus on the work I actually care about. I'm based in Barcelona, available US business hours, and working with early-stage B2B companies where I can make a real difference. If your marketing feels like a series of bets that haven't paid off the way you expected, send me a message.