Sierra M.

Detailed Event Planner | Cvent, Salesforce, Hubspot

I specialize in creating flawless, exciting events, with a proven track record of managing complex logistics. My experience spans end-to-end planning for conferences, meetings, and other gatherings ranging from 30 to 1,000 attendees. I am also a highly capable and effective administrative assistant, with copious experience in calendar management and project work. Event Expertise Highlights Complex Logistics: I have managed challenging remote planning, including a highly successful three-day executive meeting in New Orleans during Mardi Gras—coordinating venue sourcing, high-end hospitality, travel, and safety protocols from states away. Budget and Contract Negotiation: I consistently deliver significant financial results. For example, I successfully negotiated contracts and room blocks that brought a six-figure budget 44% under target for a three-day, high-end 30th-anniversary celebration. Technology Mastery: I am an expert and enthusiastic user of Cvent for comprehensive logistics, registration, and on-site management. I am also highly skilled in virtual platforms like Zoom, GoToWebinar, Microsoft Office, Salesforce, and Asana. I am quick to learn new softwares. Webinars and Lead Generation: I managed frequent webinars (500+ attendees), overseeing the full cycle from aligning presenter objectives and collaborating on marketing campaigns to managing the live platform and preparing post-event reports for Sales transition. I am in the process of obtaining my Certified Meeting Planner Certificate (CMP) and am eager to continue to deliver exceptional results in the event planning industry.