Kelli J.

I help brands show up and tell their stories authentically. My expertise connects strategic email marketing with polished creative design and a passion for research. I have over 15 years of experience bridging strategy and design, specializing in campaign execution, automation, and marketing-forward graphic design. I am AI-informed and have experience using tools to improve workflows and enhance collaboration. My work has driven click performance increases of 150%+ through strategic segmentation, lifecycle automation, and conversion-focused design. I am comfortable adapting to teams’ needs and integrate easily into existing workflows. I also bring exceptionally strong writing, proofreading, and transcription skills, which can come in handy when campaign copy needs a sharp eye before it goes out the door. What I can deliver: - Email campaigns, automations, and lifecycle flows - Campaign creative, print and digital collateral, and presentation design - Print production and pre-press expertise for publications, merchandise, and more - Template systems for email and marketing teams - Audits, segmentation strategy, A/B testing, and performance optimization - Social assets, promotional materials, and branded content - My bonus skill is transcription. I volunteer as a citizen archivist and have professionally transcribed audio, video, live recordings. I especially enjoy transcribing printed materials like handwritten correspondence, including cursive writing Most-Used Platforms & Tools: Adobe Creative Suite · Mailchimp · HubSpot · Act-On · Klaviyo · Canva · Monday · PowerPoint · Google Workspace · Shopify · Squarespace · AI Certifications: Mailchimp Email Marketing Certified · HubSpot Email Marketing · HubSpot Digital Marketing · HubSpot Inbound · Klaviyo Practitioner