Anika S.

BC2 and B2SMB Marketing Leader & Advisor | Product & Brand Marketing

I am a B2C and B2SMB Marketing Leader with 15 years of experience leading product, brand and integrated marketing efforts across top fintech, marketplace, and retail companies. I currently lead the B2B Product Marketing and Integrated Marketing teams at PayPal. I am a passionate customer-first marketer that thrives on launching & scaling products with compelling storytelling. I have successfully delivered 0 to 1 GTM strategies and impactful integrated productled marketing programs in the US and globally. I have built highperforming marketing teams as well as led large cross-functional teams to deliver strong marketing results.