Jon C.

Hello, I'm Jon. I've got 15+ years experience as a senior copywriter and creative leader who builds experiences that have heart. If you're a health & wellness, or life sciences brand looking to articulate strategic purpose, define early-stage brand voice, or build high-impact omnichannel content, I'll deliver to meet your goals with a proven track record of generating millions in quarterly and annual revenue. I've navigated both big agency settings and in-house corporate environments, creating end-to-end B2B and DTC campaigns that drive measurable revenue. A few highlights: - Generated $2.3M with a single B2C email campaign optimized for exceptionally high open and response rates. - Pitched $10M+ in new business with a 90% AOR success rate during my agency tenure. - Health care and pharmacy SME, completely fluent in both commercial and government business lines. - Expert in MLR preparation, legal reviews to ensure highly regulated content gets approved and deployed smoothly. What I'll do for you Strategic Brand Storytelling: - From defining psychographic personas for emerging startups to evolving the B2B positioning for enterprise giants like Optum and UnitedHealthcare. - Multichannel Execution: I write everything from short-form digital copy and B2C direct mail to video scripts, social activations, white papers, and executive thought leadership articles. - Modern Workflows: I pilot smart, responsible Gen AI workflows using tools like Gemini, Claude, and ChatGPT to elevate efficiency and creativity without losing the human touch. Whether you need to simplify complex healthcare updates, scale your brand footprint, or optimize your direct response copy, I bring a multidisciplinary expertise where copy and design work organically. Let’s build something impactful together. Send me a message to discuss your next project.