Billy B.

Paid Social Expert (Meta, TikTok, LinkedIn) | Lead Gen & Growth

I help businesses fix and scale their paid social so it drives leads and revenue. Most of the clients I work with come to me when something isn’t working: costs are too high, leads aren’t converting, or campaigns have just stopped producing. I step in, figure out what’s going on, and get things moving again. I’ve been doing this for a long time, across Meta, TikTok, LinkedIn, Twitter (X), Pinterest, Reddit and more: working with everything from local businesses to large brands. My focus is always the same: clear structure, strong creative, and making sure your ads are actually driving results. Here’s what I can help with: • Fixing underperforming Meta ad accounts • Setting up and optimizing lead generation campaigns • Lowering CPL and improving lead quality • Creative testing (what actually gets people to click and convert) • Scaling campaigns once they’re working I’m easy to work with, responsive, and I don’t overcomplicate things. If something’s broken, I’ll tell you. If something can scale, I’ll help you get there. If you need someone to take a look and get your ads back on track, I’m happy to help.