Cristiane O.

I help organizations, brands, and mission-driven teams transform complex ideas into clear, credible, and engaging content that builds trust, strengthens reputation, and supports business goals. My background combines more than 20 years of experience across journalism, corporate communications, content strategy, editorial leadership, reputation management, and digital storytelling. Throughout my career, I have worked with leading media organizations, international NGOs, and companies operating in highly visible and regulated industries. I have led content and communication initiatives for organizations including Globo/G1, Doctors Without Borders (MSF), and international brands across finance, healthcare, technology, entertainment, lifestyle, and iGaming. My expertise includes: • Content Strategy & Editorial Planning • Strategic Communications • Thought Leadership • Reputation & Crisis Management • Executive Positioning • Institutional Communications • Narrative Development • Digital Storytelling • SEO-Oriented Content Strategy • GEO & AI Search Visibility • Audience Engagement • Stakeholder Communications Having worked both in major newsrooms and strategic communication environments, I bring a combination of editorial judgment, audience understanding, business perspective, and reputation awareness that helps organizations create content with both strategic value and real audience relevance. More recently, I have been working on SEO- and GEO-oriented content ecosystems, helping companies improve discoverability, authority, and visibility across both traditional search engines and emerging AI-powered search environments. One of my greatest strengths is translating complex topics into accessible, engaging, and strategically positioned narratives tailored to different audiences, industries, and platforms. I am comfortable working independently, collaborating with international teams, and managing projects from research and content planning through execution and optimization. Fluent in English and Portuguese, with professional working proficiency in Spanish.