Haley C.

Experienced U.S. Project Manager and Research and Data Analyst with 10+ years designing and leading complex quantitative and qualitative research projects for enterprise, government, and NGOs. I specialize in surveys, interviews, focus groups, user stories, and data analysis. I uncover consumer behavior, perceptions, and decision drivers, turning complex audience data into clear, actionable insights that support confident product, marketing, operational, and impact evaluation decisions. I manage end-to-end research programs from study design through client-ready reporting. Whether you're understanding your market or audience, evaluating user experience, or monitoring and evaluating a program, I can step in at any stage of the research lifecycle. How I Can Help: • Quantitative research: survey design, sampling strategy, remote fieldwork oversight • Qualitative research: user interviews, focus groups, thematic analysis • Qualitative coding: themes, sentiment, trends, pain points, opportunities in open-ended survey questions, interview or focus group transcripts, customer reviews, social media using Atlas TI or equivalent • Audience segmentation & persona development • Experimental design & testing: A/B, concept, and message testing • Consumer behavior & decision-driver analysis • Data cleaning and analysis: Excel, SQL, R • Data visualization: Power BI, Tableau • Insight storytelling: executive-ready reports and presentations