Tyler S.

If your Google Ads or LinkedIn campaigns are spending but not producing qualified pipeline, I can figure out why and fix it. I offer paid media audits, campaign management, and marketing analytics for B2B companies. My background is six years as the sole in-house owner of all demand generation and business intelligence at a B2B life sciences company managing every paid channel, building all analytics infrastructure, and reporting pipeline performance directly to executive leadership. Here's what that produced: → $1.25M in closed deals from a $450K ad budget in 2021, a 2.8x ROAS in a niche B2B vertical → 70% increase in sales-qualified leads by building a custom lead quality scoring model with the sales team → 180% improvement in Google Ads CTR over five years through systematic A/B testing → 27% LinkedIn lead form completion rate, 3–4x the typical B2B benchmark → 2.5x improvement in lead-to-opportunity rate via landing page overhaul using behavioral data What I actually do on Upwork: PPC AUDITS — My most popular starting point. I review your Google Ads or LinkedIn Ads account and give you a plain-English breakdown of what's wasting budget, what's underperforming, and what to fix first. Most B2B accounts have meaningful inefficiencies in audience targeting, match types, bidding strategy, or landing page alignment that aren't visible from inside the account. The audit surfaces those clearly with specific prioritized recommendations you can act on immediately. Audits are priced as fixed-fee projects and typically delivered within one week. ONGOING CAMPAIGN MANAGEMENT — Google Ads, LinkedIn Ads, Bing Ads, Meta Ads what ever paid digital ad platform you want to run I can run it. B2B lead generation focus. I manage strategy, creative direction, audience targeting, bid optimization, and monthly performance reporting in one engagement. GA4 & GTM SETUP — A lot of businesses have GA4 installed but not properly configured. Events are misfiring, conversions are not linked to Google Ads, form submissions are not being captured, and the data being used to make budget decisions is unreliable. I set up clean event tracking, conversion tracking tied to your ad platforms, and tag architecture through Google Tag Manager so your attribution data is actually trustworthy. This includes trigger configuration, UTM parameter capture, QA validation, and documentation so your setup does not become a black box the next person cannot maintain. MARKETING DASHBOARDS — I build Looker Studio dashboards connected to GA4, HubSpot, BigQuery, and your paid platforms so your team can see pipeline health, channel performance, and attribution in one place, updated automatically. HUBSPOT AUTOMATION — Lead routing workflows, lifecycle stage setup, triggered email sequences, lead scoring implementation, contact and deal metadata cleanup. Marketing-to-sales alignment is what this work is really about. I specialize in B2B companies with complex buying cycles and niche audiences life sciences, biotech, professional services, research-adjacent industries. I've managed cross-platform campaigns across Google, LinkedIn, Bing, and Meta, and I've presented campaign performance in executive business reviews. If you want to start with an audit before committing to anything larger, that's exactly how most of my engagements begin. Message me with a quick description of your situation and I'll let you know if I'm a good fit.