Tara J.
Fractional Marketing Strategist for Founders | Content, SEO, AIO
I help founders, small businesses, professional service firms, healthcare organizations, nonprofits, and growing brands build visibility, authority, and demand through practical marketing strategy and hands-on execution. My work spans content strategy, SEO, GEO/AI search visibility, email, social media, and fractional marketing leadership, with a focus on knowing what to prioritize and actually getting it done. What I Do: *Content & Thought Leadership* Blogs, website copy, newsletters, case studies, executive thought leadership, press releases, landing pages and content calendars. *Founder & Executive Personal Branding:* LinkedIn optimization, thought leadership strategy, founder/executive content, personal brand positioning and authority-building campaigns. *SEO & AI Search Visibility:* SEO-friendly content, keyword research, website audits, content optimization, Google Business Profile, AIO/GEO and local SEO support. *Email Marketing:* Newsletters, campaign development, email copywriting, list segmentation, and nurture campaigns. *Website Messaging & Content Strategy:* Website strategy, messaging and content development from homepage and service-page copy to site architecture, SEO/AIO, internal linking, executive positioning, resource and article pages, FAQs, conversion-focused updates and ongoing optimization. *Marketing Leadership & Project Coordination:* Fractional marketing support, campaign planning, vendor coordination, project management, marketing roadmaps, analytics and reporting. *Industries I've Supported* Professional services, accounting and financial services, wealth management, healthcare, biotechnology, franchising, nonprofits and associations, education, travel and hospitality, e-commerce and small business services. *Why Clients Hire Me* Strategic thinking with hands-on execution, strong writing and communication, experience working directly with founders and leadership teams, and an organized, responsive, collaborative approach focused on practical solutions and measurable progress. If you're looking for a marketing partner who can help move ideas from concept to execution, I'd love to discuss your project.
Earnings and projects
Last 6 months ÷ 5.7 months active (since May 2026)
Last 6 months: $5.7k
Billed in all: $6,053$6.1k
$1.9k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 8% in Website Copywriting
Ranked by MRR among everyone on Upwork with the skill.
- #36ai content optimization106 freelancers · 🇺🇸 #3Top 34%🇺🇸#3 of 9
- #45Case Studies433 freelancers · 🇺🇸 #17Top 10%🇺🇸#17 of 143
- #223Website Copywriting2,920 freelancers · 🇺🇸 #93Top 8%🇺🇸#93 of 934
- #374Content Marketing3,405 freelancers · 🇺🇸 #102Top 11%🇺🇸#102 of 803
- #405Email Copywriting4,052 freelancers · 🇺🇸 #123Top 10%🇺🇸#123 of 1,096
- #505Brand Strategy3,282 freelancers · 🇺🇸 #188Top 15%🇺🇸#188 of 1,086
- #541AI Content Creation3,795 freelancers · 🇺🇸 #87Top 14%🇺🇸#87 of 410
- #827Social Media Content8,642 freelancers · 🇺🇸 #173Top 10%🇺🇸#173 of 1,818