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Tara J.
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Tara J.

Fractional Marketing Strategist for Founders | Content, SEO, AIO

I help founders, small businesses, professional service firms, healthcare organizations, nonprofits, and growing brands build visibility, authority, and demand through practical marketing strategy and hands-on execution. My work spans content strategy, SEO, GEO/AI search visibility, email, social media, and fractional marketing leadership, with a focus on knowing what to prioritize and actually getting it done. What I Do: *Content & Thought Leadership* Blogs, website copy, newsletters, case studies, executive thought leadership, press releases, landing pages and content calendars. *Founder & Executive Personal Branding:* LinkedIn optimization, thought leadership strategy, founder/executive content, personal brand positioning and authority-building campaigns. *SEO & AI Search Visibility:* SEO-friendly content, keyword research, website audits, content optimization, Google Business Profile, AIO/GEO and local SEO support. *Email Marketing:* Newsletters, campaign development, email copywriting, list segmentation, and nurture campaigns. *Website Messaging & Content Strategy:* Website strategy, messaging and content development from homepage and service-page copy to site architecture, SEO/AIO, internal linking, executive positioning, resource and article pages, FAQs, conversion-focused updates and ongoing optimization. *Marketing Leadership & Project Coordination:* Fractional marketing support, campaign planning, vendor coordination, project management, marketing roadmaps, analytics and reporting. *Industries I've Supported* Professional services, accounting and financial services, wealth management, healthcare, biotechnology, franchising, nonprofits and associations, education, travel and hospitality, e-commerce and small business services. *Why Clients Hire Me* Strategic thinking with hands-on execution, strong writing and communication, experience working directly with founders and leadership teams, and an organized, responsive, collaborative approach focused on practical solutions and measurable progress. If you're looking for a marketing partner who can help move ideas from concept to execution, I'd love to discuss your project.

🇺🇸Delray Beach, United States$65/hr100% JSS5.00 (2)Since Feb 2026

Earnings and projects

MRR
$992

Last 6 months ÷ 5.7 months active (since May 2026)

World#48,616 / 412k
🇺🇸Country#8,105 / 62.1k
Revenue, last 30 days
$630

Last 6 months: $5.7k

World#56,768 / 412k
🇺🇸Country#7,726 / 62.1k
Total earnings
$5.7k

Billed in all: $6.1k

World#243,029 / 412k
🇺🇸Country#38,335 / 62.1k
Per project
$1.9k

$1.9k in the last 6 months

World#79,703 / 412k
🇺🇸Country#13,398 / 62.1k
Projects, last 6 months
3
0% fixed100% hourly
World#66,479 / 412k
🇺🇸Country#8,998 / 62.1k
Projects in all
3
0% fixed100% hourly
World#304,140 / 412k
🇺🇸Country#44,018 / 62.1k

Earnings, last 30 days

$6.1k+$630 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$5.0k$5.5k$6.0k$6.5kOct 8Oct 23Nov 7

Skill rankings: Top 8% in Website Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #36ai content optimization106 freelancers · 🇺🇸 #3Top 34%
  2. #45Case Studies433 freelancers · 🇺🇸 #17Top 10%
  3. #223Website Copywriting2,920 freelancers · 🇺🇸 #93Top 8%
  4. #374Content Marketing3,405 freelancers · 🇺🇸 #102Top 11%
  5. #405Email Copywriting4,052 freelancers · 🇺🇸 #123Top 10%
  6. #505Brand Strategy3,282 freelancers · 🇺🇸 #188Top 15%
  7. #541AI Content Creation3,795 freelancers · 🇺🇸 #87Top 14%
  8. #827Social Media Content8,642 freelancers · 🇺🇸 #173Top 10%