Sophia B.

I help product teams and startups ship better digital experiences. Whether that's research-informed UX for a complex regulated product, a high-converting landing page, or an intuitive SaaS dashboard. With nine years of end-to-end UX experience across HSBC, Sky, Doctor Care Anywhere, and Onmo, I know how to move a product from messy problem to polished, buildable design. What I do: - User research and usability testing (moderated and unmoderated) - End-to-end UX design from discovery through to Figma handover - SaaS dashboard and data-heavy interface design - Marketing and landing page design - UX for regulated and compliance-aware products Recent work: Identified critical login friction points in HSBC's mobile banking app through a moderated research programme Redesigned platform navigation and delivered a structured Figma handover within four weeks Built UX and research processes from scratch at an early-stage fintech startup, leading rebrand and app redesign through to launch A good fit if you need someone who can own research and design end to end, communicate clearly to stakeholders, and deliver files that are ready to build from. Share a brief outline of your project and I'll come back to you within 4--8 hours.