Daniela S.

⭐️ Strong brands are built on strategy, not guesswork ⭐️ Hi, I’m Daniela, a Product & Brand Strategy Manager with 10+ years of experience leading brand growth, portfolio strategy, and go-to-market execution for multinational consumer brands across LATAM. I’ve managed end-to-end brand projects from market analysis and pricing strategy to product launches, BTL/ATL execution, and performance tracking, working with global companies like Energizer Holdings, across categories including personal care, sun care, batteries, and consumer electronics. What sets me apart is my ability to turn data into decisions. I’ve used Nielsen insights, P&L analysis, and market diagnostics to reposition declining brands, and improve both market share and profitability, even in highly competitive or low-priority categories. I thrive in roles where structure, and cross-functional leadership matter, collaborating with sales, supply chain, agencies, and regional teams to ensure plans are not only creative, but commercially viable. How I can support your business: ✅Coordinate agencies, sales teams & regional stakeholders ✅ Define product and brand strategy aligned with business objectives ✅ Lead go-to-market plans, launches & portfolio optimization ✅ Analyze market data, consumer behavior & competitive landscape ✅ Own pricing strategy, P&L reviews & profitability decisions Proven results & impact: ✔Managed, structured and organized multi brand (Banana Boat, Hawaiian Tropic, Playtex tampons, Eveready & Energizer batteries and lights) portfolios, according to market behavior and necessities. (Lights portfolio optimization led to opening new markets in mining, in the army, and in various companies expanding our consumer base in the B2B segment generating an additional +25% vs PY) ✔ Led brand repositioning initiatives that reversed declining performance and increased market relevance ✔Planning and execution of Energizer Night Race in Medellin (3,500) and Bogota (5,000 runners) with a social purpose of delivering 1,300 solar powered lanterns in vulnerable communities in Colombia. ✔ Improved share of market for legacy products through pricing, portfolio, and channel strategy (Eveready batteries and lights: Achieving historic records in SOM$ in the carbon zinc battery segment with +2.3% pp vs PY and an increase of +2.0% in numeric distribution) ✔ Coordinated national product launches across modern and traditional retail channels (Energizer Broadway, Playtex tampons campaign with renowned model in Cali exposhow) ✔ Delivered monthly executive reports in English for regional leadership teams ✔Strategic partnerships with complementary brands to enhance distribution and increase brand awareness by 20%. (Playtex + Lactacyd= tampons + intimate cleanser) ✔ Led cross-country collaboration with regional teams (LATAM) to align brand strategy I’m now looking to support companies that value strategic thinking, ownership, and structured execution. Let’s connect and explore how I can help strengthen your marketing operations. SKILLS -Product Strategy -Brand Management -Go-To-Market Strategy -Market Research -Competitive Analysis -Consumer Insights -Pricing Strategy -Portfolio Management -Product Launch -Stakeholder Management -Cross-Functional Collaboration -Strategic Planning -Data Analysis -Performance Reporting -Project Coordination TOOLS -Nielsen -Microsoft Excel -Microsoft PowerPoint -Google Drive -Google Sheets -Google Slide