Anja B.

Market Research & Strategy Consultant | Insights & Behavioral Science

I’m a Market Research & Strategy Consultant with 15+ years of experience turning data into decisions. My expertise spans behavioral science, customer insights, and brand growth - helping companies understand why people buy and how to influence their choices. Previously, I held leadership roles at P&G and Kenvue, where I built insight frameworks, led international research programs, and supported brand teams in making evidence‑based strategic decisions. I can support you with: • Market & customer research • Behavioral insights • Brand & marketing strategy • Customer journey analysis • Concept & product testing • Competitive and category analysis • Clear, compelling reports & presentations I bring scientific depth, strategic clarity, and a strong business mindset to every project. Let’s connect to discuss how I can help your brand achieve its objectives and thrive in a competitive marketplace.