Debjit S.

I help B2B SaaS companies build focused GTM strategies that generate qualified pipeline and connect marketing directly to revenue. With over 16 years in B2B marketing, I have worked across Account Based Marketing, Demand Generation, and LinkedIn Ads for SaaS and tech brands. My sharpest strength is account based GTM, where I help companies move away from chasing volume and toward winning the specific accounts that actually fit their product. Most brands I work with want clarity on the same set of questions: - Who they should be targeting and which accounts are worth the focus - How to position the offer so it lands with the right buyers - Which channels deserve budget and which are quietly wasting it - What messaging will actually move prospects toward a conversation - Where campaigns are leaking pipeline and why - How marketing should connect to sales and revenue goals The way I create pipeline for B2B SaaS comes down to three motions: - Enterprise and mid market account based GTM that reaches high intent accounts through personalised outreach across email, LinkedIn DMs, and LinkedIn Ads - Account based LinkedIn Ads that create and capture demand inside target accounts and convert it into qualified pipeline - Focused demand creation and capture across a wider B2B audience through LinkedIn Ads and Google PPC I work across both strategy and execution. I can define the direction, build the messaging, plan the campaigns, guide the channel work, and keep optimising based on what is actually moving pipeline. I am a strong fit if you need an individual consultant who thinks strategically, works hands on, and helps your team turn marketing into a clear revenue driver.