Aaron S.

Most digital products don’t break because of bad code. They break because the system around them gets too complicated to manage. Too many tools. Too many integrations. Too many quick fixes that quietly turn into operational chaos. I call it the maze, and getting companies out of it is what I do. I’m Aaron, founder of LessLabyrinth, a digital architecture and AI systems consultancy. I lead architecture and strategy, and my engineering team handles execution. You get senior system design and a full build team through one point of contact. What we build: Custom web platforms and SaaS products Mobile apps (iOS, Android, cross-platform) AI automation, workflow systems, and GPT/LLM integrations CRM and operational infrastructure Shopify stores and custom builds (certified Shopify Partner) Ongoing support retainers for Shopify, WordPress, and Webflow LinkedIn growth systems: profile optimization, ghostwritten content, lead scoring, and outbound that books meetings Why my approach is different: My background isn’t typical for tech. I trained as an aircraft structures mechanic on live commercial aircraft, and I’ve spent years as a senior inspector on major infrastructure, including a $270M rail station rehab in New York. In both worlds nothing goes live until it’s designed properly, documented, and checked. I bring that same discipline to software: architecture first, clean execution second, no shortcuts that come back to bite you. How I work: Map it: what you have, where it’s breaking, and what it needs to become. Architect it: stack, data flow, integrations, and roadmap, defined before any code is written. Build it: my team delivers in clear milestones, so you always know what’s done and what’s next. Scale it: ongoing support, retainers, and iteration as you grow. Who I work best with: SaaS founders Funded startups (post-seed and Series A) Scaling companies and agencies that need an architecture partner Teams whose operations have outgrown spreadsheets and quick fixes No patchwork builds. No fragile tech stacks. No spreadsheet empires running critical operations. Just clean systems built to grow with you. If you’re building something ambitious, or trying to untangle something that’s already grown complicated, send me a message or book a call. I’d love to take a look and help you find the way through.