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Paul G.
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Paul G.

SEO Content Writer for Food & Wellness Brands | Recipes, Blogs, Editor

Most food content reads like it was written by someone who's never cooked the food they are writing about. I write for brands who need something more authentic. For the past two years, I've run Scoffs and Feasts, my own food blog and recipe site — 89 recipes, every one I cooked, photographed, wrote, and published. Since June, I've also been a content contributor for a food and lifestyle publisher. What I do for clients: Recipe and food content written from real cooking experience, not rewritten from other blogs SEO copywriting and content structure built to rank well Backend content management — WordPress, publishing workflows, editorial calendars, alt text and metadata Virtual assistant support for clients who need the admin side handled also My background is in business administration and health sciences, which is useful when dealing with wellness content. I like to hit deadlines; I can hit the ground running, and I'm straightforward to work with. If you need food or wellness content that is original or just need a virtual assistant, send me a message and we can discuss it further.

🇬🇧Edinburgh, United Kingdom$35/hr100% JSS5.00 (6)Since Feb 2026

Earnings and projects

MRR
$435

Last 6 months ÷ 5.3 months active (since May 2026)

World#83,530 / 412k
🇬🇧Country#1,599 / 10.7k
Revenue, last 30 days
$311

Last 6 months: $2.3k

World#73,652 / 412k
🇬🇧Country#1,296 / 10.7k
Total earnings
$2.3k

Billed in all: $2.4k

World#319,954 / 412k
🇬🇧Country#8,165 / 10.7k
Per project
$195

$211 in the last 6 months

World#266,292 / 412k
🇬🇧Country#7,496 / 10.7k
Projects, last 6 months
11

Across 14 contracts

93% fixed7% hourly
World#15,931 / 412k
🇬🇧Country#344 / 10.7k
Projects in all
12

Across 15 contracts

93% fixed7% hourly
World#183,649 / 412k
🇬🇧Country#4,979 / 10.7k

Earnings, last 30 days

$2.4k+$311 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$2.0k$2.2k$2.4k$2.6kOct 8Oct 23Nov 7

Skill rankings: Top 12% in Blog Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #44Recipe Development308 freelancers · 🇬🇧 #2Top 14%
  2. #52Cooking334 freelancers · 🇬🇧 #3Top 16%
  3. #60Recipe Writing456 freelancers · 🇬🇧 #4Top 13%
  4. #151Adobe Creative Cloud934 freelancers · 🇬🇧 #6Top 16%
  5. #508Adobe Lightroom3,124 freelancers · 🇬🇧 #6Top 16%
  6. #680Blog Content5,596 freelancers · 🇬🇧 #42Top 12%
  7. #1,606Blog Writing13,251 freelancers · 🇬🇧 #85Top 12%
  8. #1,659General Transcription8,318 freelancers · 🇬🇧 #26Top 20%