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Monika L.

Monika L.

Growth & Partnerships Strategy | Ex-DoorDash / P&G

Senior sales and growth strategist with 6 years driving revenue across CPG giants (P&G, General Mills) and high-growth tech (DoorDash). I turn complex data into commercial strategy that actually moves the needle - from enterprise account management and go-to-market planning to retail sell-in and marketing consulting. At DoorDash, I managed a $50M portfolio and hit 118% of quota in year one. At P&G, I designed a national shelf strategy that delivered $3M in incremental revenue. At General Mills, I built pricing models that earned 100% retailer adoption. Available on a fractional or project basis for startups and scale-ups that want senior-level impact without the full-time commitment. If you need someone who can go deep on the data and still walk into a C-suite conversation, let's talk!

🇨🇦Toronto, Canada$32/hr90% JSSSince Feb 2026

Earnings and projects

MRR
$1.1k

Last 6 months ÷ 2, the fewest it counts (since Sep 2026)

World#43,665 / 412k
🇨🇦Country#729 / 7,133
Revenue, last 30 days
—

Read daily since Oct 22, under 30 days

Total earnings
$2.3k

Billed in all: $2.3k

World#323,163 / 412k
🇨🇦Country#5,676 / 7,133
Per project
$2.3k

$2.2k in the last 6 months

World#70,343 / 412k
🇨🇦Country#1,235 / 7,133
Projects, last 6 months
1
100% fixed0% hourly
World#128,092 / 412k
🇨🇦Country#1,897 / 7,133
Projects in all
1
100% fixed0% hourly
World#360,671 / 412k
🇨🇦Country#6,317 / 7,133

Earnings, last 30 days

$2.3kNothing earned since Oct 22Billed in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$2,275$2,300$2,325Oct 22Oct 30Nov 7

Tracked from Oct 22, 2026.

Skill rankings: #1 in 1 skill of 13

Rarest: top 8% in Innovation Strategy, of 196. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Strategic1 freelancers · 🇨🇦 #1Top 100%
  2. #16Innovation Strategy196 freelancers · 🇨🇦 #2Top 8%
  3. #26Growth Analytics167 freelancers · 🇨🇦 #2Top 16%
  4. #80Business Planning & Strategy702 freelancers · 🇨🇦 #2Top 11%
  5. #96Business Strategy871 freelancers · 🇨🇦 #4Top 11%
  6. #135Market Analysis1,500 freelancers · 🇨🇦 #2Top 9%
  7. #170Sales Strategy1,043 freelancers · 🇨🇦 #3Top 16%
  8. #236Growth Strategy1,470 freelancers · 🇨🇦 #8Top 16%