Nicole C.

“𝑇𝑟𝑢𝑙𝑦 𝑜𝑛𝑒 𝑜𝑓 𝑡ℎ𝑒 𝑚𝑜𝑠𝑡 𝑖𝑛𝑠𝑖𝑔ℎ𝑡𝑓𝑢𝑙 𝑎𝑛𝑑 𝑠𝑘𝑖𝑙𝑙𝑒𝑑 𝑟𝑒𝑠𝑒𝑎𝑟𝑐ℎ𝑒𝑟𝑠 𝐼 ℎ𝑎𝑣𝑒 𝑒𝑛𝑐𝑜𝑢𝑛𝑡𝑒𝑟𝑒𝑑 𝑖𝑛 𝑜𝑢𝑟 𝑖𝑛𝑑𝑢𝑠𝑡𝑟𝑦.” - David Morton, Senior Vice President, EVERSANA Market Research & Insights With almost 𝟐𝟎 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞, I specialize in using market research to develop actionable stakeholder and customer insights, ensuring that you have the information you need to guide your strategic business decisions. I manage and execute primary market research projects from start to finish, including: • 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐢𝐧𝐠 𝐬𝐮𝐫𝐯𝐞𝐲𝐬 𝐚𝐧𝐝 𝐝𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧 𝐠𝐮𝐢𝐝𝐞𝐬 that align with key research questions and minimize bias; • 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐢𝐧𝐠 𝐥𝐨𝐠𝐢𝐜𝐚𝐥𝐥𝐲 𝐜𝐨𝐦𝐩𝐥𝐞𝐱 𝐬𝐮𝐫𝐯𝐞𝐲𝐬 in SurveyMonkey, Qualtrics, ConfirmIt, etc.; • 𝐌𝐨𝐝𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐢𝐧-𝐝𝐞𝐩𝐭𝐡 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰𝐬 with stakeholders and customers; • 𝐒𝐞𝐥𝐞𝐜𝐭𝐢𝐧𝐠 𝐚𝐩𝐩𝐫𝐨𝐩𝐫𝐢𝐚𝐭𝐞 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐦𝐞𝐭𝐡𝐨𝐝𝐨𝐥𝐨𝐠𝐢𝐞𝐬 based on key objectives; • 𝐀𝐧𝐚𝐥𝐲𝐳𝐢𝐧𝐠 𝐝𝐚𝐭𝐚 to understand the implications of the research on pressing business decisions; • Creating 𝐯𝐢𝐬𝐮𝐚𝐥𝐥𝐲 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐫𝐞𝐩𝐨𝐫𝐭𝐬 that simplify the interpretation of data and emphasize key findings; and • 𝐏𝐫𝐞𝐬𝐞𝐧𝐭𝐢𝐧𝐠 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐟𝐢𝐧𝐝𝐢𝐧𝐠𝐬 to cross-functional teams and senior stakeholders. I bring with me: • Nearly 𝟐𝟎 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞, including employment at 𝐰𝐞𝐥𝐥-𝐤𝐧𝐨𝐰𝐧 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐢𝐞𝐬 such as Eversana and MSI International; • Extensive background conducting both 𝐁𝟐𝐁 𝐚𝐧𝐝 𝐁𝟐𝐂 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡, including the development of 𝐡𝐮𝐧𝐝𝐫𝐞𝐝𝐬 𝐨𝐟 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐧𝐚𝐢𝐫𝐞𝐬 and 𝐦𝐨𝐝𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐡𝐮𝐧𝐝𝐫𝐞𝐝𝐬 𝐨𝐟 𝐢𝐧-𝐝𝐞𝐩𝐭𝐡 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰𝐬; • Research rigor, sharpened through work for companies such as 𝐏𝐟𝐢𝐳𝐞𝐫, 𝐁𝐚𝐧𝐝-𝐀𝐢𝐝, 𝐌𝐢𝐜𝐫𝐨𝐬𝐨𝐟𝐭, 𝐚𝐧𝐝 𝐖𝐞𝐥𝐥𝐬 𝐅𝐚𝐫𝐠𝐨; • Experience across a 𝐯𝐚𝐫𝐢𝐞𝐭𝐲 𝐨𝐟 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬, including pharma/healthcare, CPG, consumer technology, and financial services, enabling rapid understanding of competitive landscapes, trends, and market challenges; • Familiarity with a multitude of 𝐪𝐮𝐚𝐧𝐭𝐢𝐭𝐚𝐭𝐢𝐯𝐞 𝐚𝐧𝐝 𝐪𝐮𝐚𝐥𝐢𝐭𝐚𝐭𝐢𝐯𝐞 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐦𝐞𝐭𝐡𝐨𝐝𝐨𝐥𝐨𝐠𝐢𝐞𝐬; • Comfort 𝐢𝐧𝐝𝐞𝐩𝐞𝐧𝐝𝐞𝐧𝐭𝐥𝐲 𝐦𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 from discovery through final presentation while maintaining clear communication and timelines throughout; • A focus on using research as a tool for developing actionable insights that guide decisions; and • Extensive experience 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐢𝐧𝐠 𝐟𝐢𝐧𝐝𝐢𝐧𝐠𝐬 𝐭𝐨 𝐬𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫𝐬 𝐚𝐧𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐭𝐞𝐚𝐦𝐬. If you need someone who can translate data and insights into actionable recommendations, let's connect and discuss how I can support your goals!