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Umaima F.
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Umaima F.

Brand Identity Designer | Logo Design & Brand Guidelines

Greetings to one and all. I'm a Top Rated Brand Identity & Graphic Designer on Upwork with 10+ years of experience, helping startups, small businesses, and established brands build distinctive, professional, and visually consistent brand identities. Whether you're launching a new business, building a brand from scratch, or refreshing an existing identity, I create thoughtful design solutions that reflect your brand's personality, connect with your target audience, and maintain consistency across every touchpoint. BRAND IDENTITY & LOGO DESIGN SERVICES • Logo Design: Custom logos, wordmarks, lettermarks, monograms, submarks, and secondary logos. • Brand Identity Design: Cohesive visual identities tailored to your business, industry, and target audience. • Brand Guidelines: Visual identity guidelines covering logo usage, color palettes, typography, and brand consistency. • Business Stationery: Business cards, letterheads, envelopes, and corporate stationery. • Brand Collateral: Branded marketing materials and supporting assets that extend your identity across print and digital platforms. • Brand Presentation & Mockups: Professional logo and branding mockups to showcase your identity across relevant applications. MY DESIGN APPROACH I believe a strong brand identity goes beyond an attractive logo. It creates a recognizable visual language that communicates your business values and maintains a consistent presence across different platforms and applications. My focus is on: • Distinctive, purposeful, and professional design. • Strategic use of typography, color, composition, and visual hierarchy. • Consistency across brand assets and applications. • Attention to detail and carefully prepared final files. • Clear communication and a professional working relationship. WHAT YOU'LL RECEIVE • Professionally designed brand identity assets. • High-quality logo files in the required formats. • Vector and raster formats, as applicable. • Organized, production-ready files for print and digital use. • Brand guidelines and presentation mockups when included in the project scope. LET'S BUILD A BRAND THAT STANDS OUT If you're looking for an experienced Brand Identity Designer to develop a new visual identity, refine your existing branding, or create a cohesive logo and brand asset system, I'd be happy to discuss your requirements. Let's turn your vision into a professional brand identity that represents your business with clarity and consistency.

🇵🇰Karachi, Pakistan$10/hr100% JSS4.92 (18)Since Feb 2026

Earnings and projects

MRR
$446

Last 6 months ÷ 6

World#82,554 / 412k
🇵🇰Country#10,401 / 52.9k
Revenue, last 30 days
$638

Last 6 months: $2.7k

World#58,106 / 412k
🇵🇰Country#7,145 / 52.9k
Total earnings
$2.9k

Billed in all: $2.9k

World#302,299 / 412k
🇵🇰Country#36,153 / 52.9k
Per project
$110

$141 in the last 6 months

World#298,802 / 412k
🇵🇰Country#41,111 / 52.9k
Projects, last 6 months
19
100% fixed0% hourly
World#6,608 / 412k
🇵🇰Country#1,590 / 52.9k
Projects in all
26
100% fixed0% hourly
World#109,599 / 412k
🇵🇰Country#18,007 / 52.9k

Earnings, last 30 days

$2.9k+$638 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$2.0k$2.5k$3.0kOct 9Oct 24Nov 8

Skill rankings: Top 12% in T-Shirt Design

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