Paola R.

I’m Paola, a senior graphic and brand designer with 16 years of experience. Right now I’m part of a US agency’s ongoing creative team, producing ads and marketing materials for their clients on an hourly contract, and that’s the kind of work I do best. I take a brief and turn it into finished work: Meta and social ads in every size, email graphics, sales and pitch decks, brochures, print pieces and packaging. I work inside existing brand guidelines and keep everything consistent, and when there’s room for it I bring my own ideas. Files go back organized and ready to edit or print, since I spent years in print production before moving into branding. I use AI every day, mainly ChatGPT, Magnific and Freepik Spaces, to create custom imagery and variations faster. I review every result myself so the product, colors and textures stay true to the brand. I also build complete brand identities when a client needs one, from logo and visual system to guidelines and packaging. Tools: Illustrator, Photoshop, InDesign, Figma and Canva. I work remotely, I have availability for ongoing hourly work, and I communicate clearly in writing through Slack, email and shared files. Happy to start with a small task so you can see how I work.