Kaushik T.

With over two decades in marketing and brand management, my expertise lies in mastering “Phygital” strategies that seamlessly blend physical and digital channels. Recognizing that a single product can attract diverse consumers for entirely different reasons—whether purchased online or from a store shelf—has driven my strategic approach. I've delivered transformative offline strategies for iconic brands like Tata Tea, Fevicryl, Kiwi Shoe Polish, Brylcreem, Medimix, Polycab, Camlin, and Citibank. In my seven-year tenure as Head of Marketing at Bharat Matrimony, I led numerous digital-first initiatives, gaining in-depth experience in digital marketing. Currently, as Chief Strategy Consultant at Dreamscape Media, Mumbai, I provide integrated marketing solutions for marquee clients like Yokohama Tyres, Amara Raja (Amaron) Batteries, 1to1Help, and Cedge. My strategic interventions have propelled Dreamscape’s growth threefold in just one year. What sets me apart is my ability to unify the worlds of online and offline marketing, delivering cohesive strategies that drive impactful results—bridging gaps often seen as distinct silos in the industry.