Ricardo T.

Product & Marketing leader with 10+ years of experience driving growth, Go-to-Market strategy, product-market fit, and end-to-end product lifecycle management in SaaS, B2B, fintech companies — including Nubank and Elo, and Venture Capital (@Monashees). I help companies turn product vision into revenue by combining deep product management expertise with hands-on product marketing execution. My sweet spot is the intersection of Product, GTM, and Growth — from discovery and roadmap prioritization to positioning, launch, adoption, and retention. What I bring to the table: → Product Management: End-to-end lifecycle ownership — discovery, roadmap, backlog prioritization, cross-functional alignment with Engineering, Design, and Data teams. Experienced in multi-product portfolio management. → Go-to-Market & Product Marketing: GTM strategy and execution, competitive positioning, value proposition development, sales enablement, and launch playbooks. Built Product Marketing functions from scratch at two companies. → Growth & Revenue Impact: Led campaigns generating ~R$1B in incremental transaction volume. Delivered +50% TPV growth YoY and up to 16x conversion improvements through feature-led growth initiatives. → Strategic Background: Former McKinsey Consultant — I bring structured thinking, data-driven decision-making, and executive-level communication to every engagement. → Cross-functional Leadership: Managed teams of up to 20 people across Marketing, Growth, CRM, and Product. Comfortable working with founders, C-suite, and technical stakeholders. Industries: Fintech, Payments, Proptech, Mobility, SaaS/B2B, Venture Capital Education: Business Administration — FGV (Brazil) + Exchange at ESADE Business School (Barcelona) Languages: English (fluent), Spanish (fluent), Portuguese (native) Whether you need a fractional product leader, a GTM strategist, or someone to structure your product marketing function — let's talk.