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Urooj Fatima S.
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Urooj Fatima S.

Shopify CRO Expert | A/B Testing, Klaviyo & Conversion Optimization

I help Shopify brands turn more of their existing traffic into sales, using conversion rate optimization, A/B testing and Klaviyo email and SMS. Recent results: - Conversion rate 0.45% to 4.9% for a Shopify puzzle brand (a 988% lift) - 149% revenue growth and 217% order growth year over year - $124,560+ in tracked revenue from CRO improvements - Zero sales to consistent weekly sales in 60 days for another Shopify brand What I do: - Shopify CRO audits and implementation: homepage, collections, product pages, cart - Product page and AOV work: sticky add to cart, bundles, upsells, trust signals, cart drawer - Klaviyo flows and campaigns: welcome, abandoned cart, post-purchase, win-back, segmentation - Shopify theme development: Liquid, JavaScript, CSS, metafields, sections and blocks - Speed and technical cleanup: Core Web Vitals, app and script audits, mobile performance - GA4 and Shopify Analytics setup, tracking checks and reporting How I work: I start with the data, find where shoppers drop off, then fix the highest-impact issues first. Not every store needs a rebuild. I work on my own, answer messages fast, and send clear updates as I go. 5+ years on Shopify across fashion, beauty, home goods, books and specialty retail. Getting traffic but not enough sales? Send me your store link and I will tell you the first three things I would fix.

🇵🇰Hyderabad, Pakistan$25/hr100% JSS4.97 (17)Since Mar 2026

Earnings and projects

MRR
$2.3k

Last 6 months ÷ 6

World#19,214 / 412k
🇵🇰Country#2,140 / 52.9k
Revenue, last 30 days
$5k

Last 6 months: $14k

World#5,547 / 412k
🇵🇰Country#563 / 52.9k
Total earnings
$16k

Billed in all: $17k

World#155,858 / 412k
🇵🇰Country#15,802 / 52.9k
Per project
$433

$451 in the last 6 months

World#196,448 / 412k
🇵🇰Country#21,464 / 52.9k
Projects, last 6 months
30

Across 31 contracts

90% fixed10% hourly
World#2,865 / 412k
🇵🇰Country#704 / 52.9k
Projects in all
38

Across 39 contracts

92% fixed8% hourly
World#79,291 / 412k
🇵🇰Country#12,775 / 52.9k

Earnings, last 30 days

$16.7k+$5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$10k$15k$20kOct 9Oct 24Nov 8

Skill rankings: Top 5% in Email Marketing

Ranked by MRR among everyone on Upwork with the skill.

  1. #9Ecommerce Functionality90 freelancers · 🇵🇰 #3Top 10%
  2. #26Ecommerce Performance Optimization278 freelancers · 🇵🇰 #5Top 9%
  3. #47Marketing Audit582 freelancers · 🇵🇰 #2Top 8%
  4. #89Shopify Marketing1,429 freelancers · 🇵🇰 #13Top 6%
  5. #138A/B Testing1,603 freelancers · 🇵🇰 #10Top 9%
  6. #165Shopify Website Redesign2,433 freelancers · 🇵🇰 #22Top 7%
  7. #203Klaviyo2,875 freelancers · 🇵🇰 #31Top 7%
  8. #210Google Analytics 42,201 freelancers · 🇵🇰 #18Top 10%