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Ilaria S.
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Ilaria S.

Social Media Manager & Content Designer | Shopify & Ads

Social Media Manager & Content Designer focused on strategy, content creation, and brand growth. I create structured content for Instagram, TikTok, and Facebook, from visuals to captions and planning and I also handle the full e-commerce and email side, so brands get everything in one place. Everything I build is clear, consistent, and designed to convert. 📚 Certified Social Media Manager (Meta), with expertise in Digital Marketing, Content Strategy (Meta & Google), SEO, and Google Ads. What I do: • Social Media Management (Instagram, Facebook, TikTok) • Content Creation (posts, reels, carousels, stories) • Canva Design (clean, modern, branded visuals) • Content Planning & Monthly Content Calendars • Captions & SEO-friendly content • Social Media Strategy & Brand Growth • Shopify Store Setup & Optimization (product pages, collections, menus, full store rebuilds) • Email Marketing & Automation (welcome flows, campaigns, newsletters — built end-to-end) • Meta Ads Management & Reporting I work across different industries, including hospitality, luxury brands, e-commerce, events, and small businesses. My approach is simple: content should not only look good — it should be structured, consistent, and built to attract and convert. All my work is: • Clean and modern • Mobile-optimized • Fully editable (Canva-based) • Built with a clear marketing strategy Beyond content, I manage the parts that actually drive sales. I’ve rebuilt entire Shopify stores from scratch — restructuring products, collections, and menus — and built email marketing systems end-to-end, from welcome flows to automated campaigns that turn visitors into repeat customers. I combine creativity with strategy to create content and systems that don’t just look good — they drive real engagement, growth, and results.

🇮🇹Guidonia Montecelio, Italy$20/hr100% JSS5.00 (5)Since Mar 2026

Earnings and projects

MRR
$124

Last 6 months ÷ 6

World#128,875 / 412k
🇮🇹Country#825 / 3,095
Revenue, last 30 days
$0

Last 6 months: $747

Total earnings
$1.5k

Billed in all: $1.6k

World#356,907 / 412k
🇮🇹Country#2,666 / 3,095
Per project
$171

$747 in the last 6 months

World#275,533 / 412k
🇮🇹Country#2,081 / 3,095
Projects, last 6 months
1
0% fixed100% hourly
World#128,092 / 412k
🇮🇹Country#863 / 3,095
Projects in all
9
78% fixed22% hourly
World#212,268 / 412k
🇮🇹Country#1,642 / 3,095

Earnings, last 30 days

$1.6kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,560$1,580$1,600$1,620Oct 8Oct 23Nov 7

Skill rankings: Top 32% in Content Creation

Ranked by MRR among everyone on Upwork with the skill.

  1. #8Invitation18 freelancers · 🇮🇹 #1Top 44%
  2. #50Wedding136 freelancers · 🇮🇹 #2Top 37%
  3. #77Events & Weddings176 freelancers · 🇮🇹 #2Top 44%
  4. #1,247Brand Development3,166 freelancers · 🇮🇹 #19Top 39%
  5. #1,337Branding & Marketing3,758 freelancers · 🇮🇹 #16Top 36%
  6. #1,842Content Strategy4,813 freelancers · 🇮🇹 #10Top 38%
  7. #2,338Facebook Advertising6,298 freelancers · 🇮🇹 #15Top 37%
  8. #2,364Instagram7,103 freelancers · 🇮🇹 #14Top 33%