Maria Aracely M.

I'm a hospitality marketing strategist who builds the systems brands need to turn attention into bookings: SEO content, community management, and lifecycle communications, with a specialization in travel and hospitality. BBA in Digital Marketing & International Business (Summa Cum Laude, AACSB-accredited, Wichita State University). Recent results: 1. Took a boutique hostel from a 7.2 to 8.2 rating and sold out peak season 5 months in advance, through repositioning, photography, and OTA optimized copy. 2. Generated 90K+ organic views for a boutique surf camp in Morocco through full content production, photography, video, and editorial. 3. Wrote 8-10 SEO long-form articles and 4-5 newsletters/month for two major Canadian tourism platforms, ranking 100+ articles within 3-4 weeks during peak season. 4. Served as Hospitality Marketing Content Specialist & Guest Experience Coordinator for Roam Collective, a multi-destination family travel program, managing community and lifecycle communications, WhatsApp community structure, pre-arrival messaging sequences, and communication playbooks across three European markets. 5. Delivered UGC and content strategy for Dentsu Story Lab (Spain's largest media and communications group) and Grupo Mondragón (Eroski), enterprise level clients who found and reached out to me directly through my own SEO work. 6. Created seasonal US-market content for a major Christmas site. I also bring broader performance marketing experience: improving CPM/CPL 25%+ for BMW in Paraguay, Crowne Plaza, and Itaú Bank, and contributing to Banco Continental (BBVA Paraguay) becoming Paraguay's #1 bank for new account openings during 2025. What I offer: 1. SEO content strategy: keyword research, metadata, internal linking, WordPress; full pipeline, delivered on deadline. 2. Community management: WhatsApp/community moderation, customer lifecycle messaging, FAQ and playbook documentation. 3. Bilingual content: native English and Spanish. 4. Full production: writing, photography, and video under one roof. 5. Newsletter & email strategy (Beehiiv). 6. Reporting: Google Analytics certified. I run this as a registered independent contractor in Spain, working with hospitality brands, tourism boards, and lifestyle companies who need content and community systems tied to bookings and revenue, not just traffic. Send me your project and I'll tell you straight whether I'm the right fit. - Ara.