Indie M.

I'm the founder of INDY Sunglasses, a fashion brand carried by Nordstrom, Anthropologie, and Free People, and worn by influencers including Alix Earle and Bella Hadid. For the past 8 years, I've personally built and run every part of the Shopify backend for INDY — with no outside help. I know what it actually takes to grow a real e-commerce business because I've done it, day in and day out, from the ground up. I now bring that hands-on experience to other founders and brands who need someone who's genuinely run a store, not just studied one. I specialize in Shopify store management and e-commerce operations for fashion, beauty, and lifestyle brands, and I can step in as a true operator — someone who takes ownership of the work, not just executes tasks. Where I can help: -Shopify store management, merchandising & site upkeep -Product listings, collections & launch execution -E-commerce strategy & brand operations -Product copy, SEO & website content -Klaviyo email marketing — flows, campaigns & design, built and run entirely by me for my own brand -Wholesale & major retail readiness (from a brand that's actually done it) -Wholesale/dropship platform setup & management (Faire, Mirakl, DSCO) -Customer experience & day-to-day store operations I also hold a BA in Photography from University of the Arts London, which shapes how I approach visually-led brands — I bring a sharp creative eye to merchandising, product presentation, and site design, not just technical execution. Beyond running INDY, I genuinely love working on outside projects and helping early-stage founders — it's something I wish I'd had more of when I was starting out, and I enjoy being that resource for someone else now. I'm practical, fast, and used to figuring things out and getting it done — because for the last 8 years, there's been no one else to hand it off to. If you need someone who can take real ownership of your Shopify store, I'm that person.