Erika S.

I’m an e-commerce merchandising and product strategy expert with 17+ years of hands-on experience helping brands build, scale, and optimize their online stores. I specialize in end-to-end merchandising operations including product sourcing, vendor management, SKU and catalog setup, Shopify store merchandising, pricing strategy, product page optimization, and high-converting product imagery. I’ve managed catalogs ranging from startup stores to 30,000+ SKUs, working across apparel, accessories, home, and lifestyle categories, including print-on-demand (POD) and dropship models. I understand how to structure, merchandise, and launch products in a way that drives conversion, increases average order value, and improves overall store performance. In addition to merchandising and product strategy, I also create clean, realistic product and lifestyle imagery for e-commerce. My approach is rooted in merchandising, styling, and creative direction—ensuring products are not just shown, but presented in a way that feels natural, on-trend, and desirable to the end customer. ⭐ WHAT I HELP WITH ⭐ ✅ SHOPIFY ✅ PRODUCT LISTINGS ✅ MERCHANDISING ✅ POD (Print-On-Demand) ✅ DROPSHIPPING ✅ PRODUCT UPLOAD ✅ PRODUCT CATALOG ✅ MERCHANDISE ASSORTMENT ✅ APPAREL DESIGN ✅ AI PRODUCT & LIFESTYLE IMAGES ✅ PRODUCT CATEGORY EXPANSION ✅ PROJECT MANAGEMENT ✅ ONGOING MAINTENANCE Whether you need help organizing your product catalog, launching new products, improving your Shopify store, or building a scalable merchandising strategy, I can step in and execute quickly while also bringing a strategic, revenue-focused approach. 🏆 REVIEWS AND RECOMMENDATIONS 🏆 ⭐⭐⭐⭐⭐ "Erika is a tour de force in the entertainment, style and beauty world. She's always able to sniff out a trend well before the rest of us have even heard of it, and has a knack for picking products that will soon be cult favorites. She's also one of the hardest workers I've ever met. If you want someone fun, dedicated, hungry for a challenge, and ready to conquer the world, hire Erika. I can't wait to work with her again. " - Heather MacKenzie, Delivery Agent ⭐⭐⭐⭐⭐ "Erika’s incredible work ethic enabled her to build strong internal and external working relationships that drove the business forward. She was thoughtful about translating business objectives into cross-functional plans that drove results. Erika’s passion for her work raised the bar for those around her." - Kim Marder, Delivery Agent ⭐⭐⭐⭐⭐ "Erika is a highly talented merchant and curator. She has the unique ability to see between the lines and extract and optimize the big ideas that drive success. She has a relentless work ethic, passion for people and product and boundless energy." - Rick Cusick, SeenOn ⭐⭐⭐⭐⭐ "It would be easy to just rave about how much fun Erika is. About how much light and ease she brings to every encounter, but that's just a bonus. She is professional, talented, flexible, whip smart and on the forefront of fashion, entertainment and style. She's also one of my favorite people on the planet. Combining boundless energy, a million ideas and the skill to implement them, she's totally dependable not only in her work but in her amazing positive attitude. Erika is across the board wonderful at what she does and I can't wait to see what she does next. " - Marcellas Reynolds, Celebrity Stylist