Kathleen S.

I lead high-performance paid search and social campaigns that drive measurable growth for brands. With over 13 years of experience managing budgets exceeding $60M, I excel at developing full-funnel strategies that capture incremental demand and enhance return on ad spend (ROAS). My expertise spans incrementality testing and performance-driven media planning, empowering brands to achieve both short-term performance and long-term brand growth. I have successfully managed global teams and executed complex campaigns, ensuring alignment between media, measurement, and testing. If you're looking to elevate your digital media strategy and achieve impactful results, I am ready to discuss how we can collaborate to drive your business forward.