Luis F.

Hi, I'm Luis Felipe, a Brand Designer who helps startups, businesses, and personal brands build visual identities that communicate exactly how they want to be seen — with clarity, purpose, and consistency. Before creating anything, I take time to understand the business, its values, and its audience. I use Adobe Illustrator and Figma as my main tools, supported by AI to organize the creative process and deliver more intentional results — ensuring every visual decision has a reason behind it. Among the projects I've completed is a full brand identity for an English-teaching brand — logo, color system, typography, brand manual, and social media applications. I also work as a volunteer designer at CICRAL, a Latin American and Russian nonprofit organization. I believe a strong brand isn't just about looking good — it's about communicating the right message to the right people. If you're looking for a designer who will take the time to truly understand your brand before creating anything, let's talk!