Gabriel C.

Your team is probably wasting 10–20 hours a week on manual work that Zapier, n8n, Make, or some other AI-powered workflow automation could handle in the background. I build those systems, and I'm honest about what they can and cannot (yet) do. I'm Gabriel Cassady: AI automation specialist, workflow engineer, and the kind of consultant who will tell you "not yet" if AI isn't actually the right call. Eight years of running 2oddballs Creative, a full-service marketing and PR agency in Springfield, Missouri, gave me something most AI consultants don't have: I've been inside the problem. I know what it costs — in real dollars, real hours, real stress — to have one person manually copying data between apps, another reformatting the same report every Monday morning, and a third who's the only employee who actually understands how the CRM works. I've lived those inefficiencies. I fix them for a living now. ━━━ WHAT I BUILD ━━━ ZAPIER (AND ZAPIER-LIKE) AUTOMATION Simple two-step zaps to complex multi-branch workflows with conditional logic, filters, formatters, delays, error-handling paths, and cross-platform data syncing. I build it right the first time, document it thoroughly, and hand off a recorded walkthrough so your team can manage it without depending on me for every future change. AI API INTEGRATION I work directly with the Claude API (Anthropic), OpenAI GPT-4o API, and Google Gemini API. I build intelligent processing layers into existing workflows: automated document review, AI-powered email drafting, intelligent lead scoring, smart inbox routing, custom internal chatbots trained on your data, and AI-generated reports pulled from your CRM or spreadsheets. RAG PIPELINE SETUP If you want AI that actually knows your business — your SOPs, product docs, client communications, support knowledge base — I set up retrieval-augmented generation systems that give language models access to your specific information rather than just generic training data. The result: AI that answers questions accurately about your company, not generically about the world. MARKETING & CRM AUTOMATION Full-stack workflow automation for marketing teams and agencies: email drip sequences, lead capture and routing, onboarding flows, social scheduling, HubSpot / ActiveCampaign / Salesforce / Airtable integrations, invoice triggers, contract workflows, proposal follow-up sequences, and more. AI READINESS ASSESSMENT Before you spend money on AI tools or integrations, I'll tell you honestly where it makes sense for your specific business — and where it doesn't. This clarity alone typically saves clients from $5,000–$20,000 in wasted implementation costs on tools that don't actually solve the problem. ━━━ WHY HIRE ME ━━━ I'm a small business owner, not a consultant who has only ever worked inside funded startups or coast-based agencies. I understand tight margins and cautious vendor decisions. My reputation depends on your automation actually working — not on the invoice I send you this week. I'll also tell you when the answer is "not yet." If your problem is better solved by a process change than a new tool, I'll say so. If the workflow you're imagining won't work the way you think it will, I'll tell you before we start — not after you've paid for it. Most consultants won't do this because it occasionally costs them the project. I do it anyway. Credentials worth knowing: I write columns on artificial intelligence for the Springfield Business Journal and other local media. USA Today has quoted me on AI's economic and workforce implications. I've spoken at the Missouri Association of Manufacturers and Missouri Press Association on AI's real-world business impact. I've been studying and building with frontier AI models since 2022. ━━━ HOW TO START ━━━ My recommended entry point: a 90-Minute AI & Automation Audit at a fixed flat rate. I map your current workflows, identify your top three automation opportunities, and hand you a prioritized action plan — whether or not you hire me to build it. Most clients recover the audit cost within the first month. For a specific project: send me a short description of what you're trying to solve. I'll respond within a few hours with honest feedback on scope, approach, and cost. Before you've committed to anything. I respond to every message personally. — Gabriel Cassady