Jessica H.

Most businesses don’t have an automation problem. They have a process problem. Leads come in but don’t get followed up. CRM data becomes inconsistent. Systems stop talking to each other. Someone adds a new form, changes a field, or connects another tool and things quietly start breaking. That’s usually where I come in. I help businesses identify where their processes are breaking down, then design, fix, and optimise the systems behind them. Alongside my automation work, I work professionally in application analysis, investigating how systems, data, and processes interact. That means I don’t just build workflows. I trace problems back to their source, work out how data is moving between systems, identify failure points, and build solutions that are reliable and maintainable. I work best with businesses that have grown quickly and know something in their systems isn’t quite right, but aren’t sure where to start fixing it. Recent projects include: • Restructuring lead capture and CRM processes for an aesthetics clinic, including form audits, lead routing, customer segmentation, lifecycle automation, and Mailchimp cleanup • Designing custom webhook and middleware infrastructure to process external system data reliably, including deduplication, validation, and failure handling • Building Instagram → ManyChat → GoHighLevel automations to deliver lead magnets, create CRM records, generate opportunities, and automate follow-up • Diagnosing and fixing unreliable workflows causing missed leads, duplicate processing, failed actions, delayed follow-up, and inconsistent customer data • Designing lead qualification and routing systems to help businesses prioritise high-value enquiries Typical projects include: • Lead capture and follow-up automation • CRM cleanup and restructuring • Workflow audits, troubleshooting, and optimisation • API and webhook integrations • Zapier and Make workflows • Customer lifecycle and pipeline design • Marketing and CRM automation • Custom integration and data-flow problems Tools I regularly work with: Zapier • Make • GoHighLevel • ManyChat • Mailchimp • HubSpot • WordPress • Airtable • Google Sheets • Meta Lead Ads • APIs • Webhooks