Emily B.

I help businesses turn their websites into stronger marketing tools by improving SEO, content, user experience and overall website structure to increase visibility, enquiries and conversions. I'm a PR, content and marketing specialist with over a decade of experience, most recently working with one of Dubai's leading real estate companies before moving into freelance consultancy. My experience goes far beyond SEO copywriting, I work with businesses to understand their brand, audience, competitors and commercial objectives, then identify how their website and wider marketing presence can be improved. I specialise in SEO-focused website rewrites and optimisation, combining keyword research with strong brand messaging and a clear user journey. I can review an existing website, identify what's not working, restructure pages and navigation, improve calls to action, rewrite content for SEO, and help create a website that is easier to find and more effective at generating business. With experience in WordPress and Wix, I can also work directly within websites to update content, restructure pages and oversee website improvement projects from strategy through to delivery. I can support businesses with: - SEO website audits, strategy and optimisation - Full website rewrites and SEO copywriting - Website structure, navigation and user journeys - Keyword and competitor research - On-page SEO, metadata and internal linking - WordPress and Wix website content - Conversion-focused messaging and calls to action - Brand positioning and messaging - PR and communications strategy - Marketing strategy and campaign planning - Blogs, thought leadership, newsletters and market reports - Social media and multi-channel content strategy - Project and campaign oversight My wider background includes developing and leading integrated PR and marketing campaigns, managing content production, advising senior executives, securing media coverage and coordinating campaigns across social media, email, WhatsApp, websites and digital platforms. This means I don't look at a website in isolation, I consider how it fits into the overall marketing strategy, customer journey and competitive landscape, from how someone discovers the business on Google to what ultimately convinces them to enquire, book or buy. Whether you need a complete website overhaul, an SEO-focused rewrite, a clearer customer journey or someone to oversee your wider content and marketing strategy, I can provide both the strategic direction and hands-on delivery needed to move the project forward.