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Vishal M.
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Vishal M.

App and DTC Growth Marketer | Meta Google | ROAS and Subscription

🚀 10+ Years Turning Ad Spend Into Revenue - For Apps & DTC Brands That Want Real Growth. If you're spending on Meta, Google, or TikTok and not seeing the Conversion, ROAS or subscriber numbers you expected — that's exactly the problem I fix. I'm Vishal, founder of NorthStack an AI-driven performance marketing consultancy built for mobile apps and DTC e-commerce brands that want senior expertise without agency bloat. 📱 Mobile Apps — User acquisition, subscription growth, and in-app event optimisation across Google UAC, Apple Search Ads, and Meta. From install to paying subscriber, I manage the full funnel using Firebase, RevenueCat, and AppsFlyer. 🛍️ DTC E-commerce Brands — Full-funnel Meta and Google campaigns built for product sales, ROAS improvement, and repeat purchase. I audit your landing pages, checkout flow, and creative strategy because that's where most DTC brands leak revenue. 🤖 AI-Powered Execution — I use AI tools across every stage of campaign management — from creative analysis and audience research to competitive intelligence, reporting automation, and conversion copywriting. This means faster iterations, sharper insights, and more value from every dollar you spend. What clients actually get: 📈 ROAS improved from sub-1.0 to 2.5+ within 90 days 📉 40% reduction in CAC for a scaled app campaign 💰 6–10% MoM subscription revenue growth 👥 250K+ MAU growth from zero for a consumer app I use Amplitude, GA4, Firebase, Meta Analytics plus AI-powered tools for speed and precision where most agencies are still doing things manually. I work with a focused client roster. You get senior attention on your account, not a junior managing your spend while the principal is on another call. 🔍 Performance marketing that's faster, smarter, and built around your numbers. Let's talk.

🇦🇪Dubai, United Arab Emirates$40/hr100% JSS4.70 (4)Since Apr 2026
GlobeUpwork

Earnings and projects

MRR
$1.9k

Last 6 months ÷ 6

World#24,701 / 412k
🇦🇪Country#183 / 2,720
Revenue, last 30 days
$2.6k

Last 6 months: $11k

World#15,452 / 412k
🇦🇪Country#114 / 2,720
Total earnings
$13k

Billed in all: $14k

World#175,266 / 412k
🇦🇪Country#1,014 / 2,720
Per project
$1.6k

$1.4k in the last 6 months

World#90,239 / 412k
🇦🇪Country#556 / 2,720
Projects, last 6 months
8

Across 9 contracts

67% fixed33% hourly
World#24,499 / 412k
🇦🇪Country#143 / 2,720
Projects in all
8

Across 10 contracts

60% fixed40% hourly
World#223,560 / 412k
🇦🇪Country#1,554 / 2,720

Earnings, last 30 days

$13.5k+$2.6k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$10k$12k$14kOct 8Oct 23Nov 7

Skill rankings: #1 in 1 skill of 15

Rarest: top 2% in In-App Advertising, of 147. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Growth Skills2 freelancers · 🇦🇪 #1Top 50%
  2. 2Facebook SDK24 freelancers · 🇦🇪 #1Top 8%
  3. 3In-App Advertising147 freelancers · 🇦🇪 #1Top 2%
  4. #9Mobile Marketing102 freelancers · 🇦🇪 #1Top 9%
  5. #11Apple Search Ads92 freelancers · 🇦🇪 #1Top 12%
  6. #13Mobile App Strategy137 freelancers · 🇦🇪 #1Top 9%
  7. #15Growth Analytics167 freelancers · 🇦🇪 #1Top 9%
  8. #18App Store Optimization388 freelancers · 🇦🇪 #1Top 5%