Celinda Justine L.

I’m a hands-on, copy-based creative with a background in global advertising agencies. I have over 20 years of experience delivering integrated, business-driven creative – spanning finance, insurance, technology, B2B, travel, luxury, consumer products, healthcare, and public service. Proven track record creating and executing ideas across multiple channels at leading agencies including TBWA, Ogilvy, Saatchi & Saatchi, Leo Burnett, Publicis, Grey, and Media.Monks. Beyond brand and marketing work across TV, OOH, digital, social, and activation, my portfolio also includes product design ideas, and a permanent installation that’s now part of Singapore’s iconic landmark. Balancing creative direction with hands-on execution, I partner closely with stakeholders to translate complex products and services into clear, engaging communications. My work has been widely recognised by major international award shows, featured in global creative publications, shared by government leaders, and embedded into Singapore’s cultural landscape. I have also served on the juries of leading award shows, contributing to the advancement of creative standards. Driven by curiosity and a love of learning, I bring creativity, strategy, and emerging technology together to build ideas that connect emotionally and drive commercial outcomes.