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Omar E.
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Omar E.

Amazon PPC Strategist | Profit-First Growth for Founder-Led Brands

Most Amazon agencies are happy to spend your budget to hit a target ACOS, even if your actual take-home profit is shrinking. I take a different approach. I'm a boutique strategist for founders who are tired of high sales volume and thin margins. I'm obsessed with your bottom line, and I treat your ad spend exactly how I treat my own capital. Since 2019, I've navigated the Amazon marketplace as a seller, and since 2020, I've consulted for over 500 private label brands. This experience allows me to see the "puzzles" in an account that others miss. I use a tech-forward, AI-enhanced strategy to surgically audit your PPC and operations to find hidden profit — and I measure every move against your real P&L, not just your ad dashboard. Recent results from my portfolio (90-day engagements, measured on actual profit): - Turned a brand that was losing money every quarter into a $10,388 profit center in 90 days — while cutting ad spend 40% and growing total sales 175% and organic sales over 4x. - Rescued a brand from a $3,750 quarterly loss to real profit — a $6,655 swing — by cutting wasteful ad spend 89% and rebuilding its pricing, with no extra revenue required. - Grew a brand's net profit 304% while scaling ad spend 61%, by lifting ad conversion from 8.5% to 10.3% through a full listing overhaul. - Doubled a brand's sales (+101%) and grew profit 156% while cutting ACOS from 40% to 23% and lifting ROAS from 2.5 to 4.4. Working with me means you get a strategic partner, not a faceless agency. You get direct access to my expertise and a commitment to making Amazon your most profitable sales channel. If you're a founder-led brand doing multi-six or seven figures and need someone to handle the moving pieces so you can scale, let's connect.

🇨🇦Calgary, Canada$60/hr100% JSS5.00 (1)Since Apr 2026

Earnings and projects

MRR
$2k

Last 6 months ÷ 5.1 months active (since Jun 2026)

World#22,384 / 412k
🇨🇦Country#468 / 7,133
Revenue, last 30 days
$0

Last 6 months: $10k

Total earnings
$11k
World#192,447 / 412k
🇨🇦Country#3,442 / 7,133
Per project
$11k

$10k in the last 6 months

World#14,983 / 412k
🇨🇦Country#261 / 7,133
Projects, last 6 months
1
100% fixed0% hourly
World#128,092 / 412k
🇨🇦Country#1,897 / 7,133
Projects in all
1
100% fixed0% hourly
World#360,671 / 412k
🇨🇦Country#6,317 / 7,133

Earnings, last 30 days

$10.5kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$10.2k$10.4k$10.6k$10.8kOct 8Oct 23Nov 7

Dotted: longer than usual between two readings. Hatched: over two weeks without one.

Skill rankings: Top 6% in Digital Marketing Materials

Ranked by MRR among everyone on Upwork with the skill.

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  4. #60Advertising Strategy500 freelancers · 🇨🇦 #4Top 12%
  5. #72Amazon SEO858 freelancers · 🇨🇦 #3Top 8%
  6. #94Amazon Private Label1,236 freelancers · 🇨🇦 #1Top 8%
  7. #107Digital Marketing Materials1,754 freelancers · 🇨🇦 #7Top 6%
  8. #113Amazon Advertising Console1,220 freelancers · 🇨🇦 #4Top 9%