Shiyu S.

I create apparel graphics and visual systems for fashion, streetwear, and lifestyle brands — including T-shirts, hoodies, jackets, jerseys, caps, and accessories. Alongside apparel graphics, I develop logo systems, typography direction, and brand elements that make collections feel cohesive rather than pieced together. My work sits at the intersection of visual identity and physical product. With a background in fashion and apparel design, I think beyond flat graphics — every logo, wordmark, print, label, package, or campaign asset needs to work across real materials, production methods, digital touchpoints, and brand storytelling. My work includes: - Brand identity systems, logo refreshes, custom wordmarks, typography direction, and brand guidelines - Streetwear and apparel graphics for T-shirts, hoodies, jackets, jerseys, caps, and accessories - Badge systems, typography-led graphics, vintage/distressed treatments, print placements, and embroidery-aware artwork - Packaging, hangtags, labels, posters, social media graphics, campaign assets, and retail visual applications - Visual direction, mockups, presentation decks, and production reference files for brand and product development, with practical experience translating design intent for apparel manufacturing. I’m especially interested in working with brands that already have a direction but need it refined into something stronger, more cohesive, and commercially usable — whether it is a fashion label, streetwear brand, lifestyle product, restaurant, or cultural project. My process is straightforward — understand the brand, define the visual direction, develop strong concepts, refine with purpose, and deliver organized files ready for the next stage of production or launch. If you’re building a brand, launching a collection, refreshing your identity, or developing apparel graphics with a stronger visual voice, let’s create a visual system that works in the real world — not just on a moodboard.