Shannon T.
Senior SEO AEO Content Strategist | Editor | Writer | Content Manager
I led the global editorial strategy for the Hootsuite Blog, where I grew readership from 1M to 5M monthly visitors over four years. I built the editorial process end-to-end — voice and tone guidelines, editorial standards, content calendars, freelancer management — and led a team of senior editors producing content across the blog, YouTube, email, webinars, templates, and tools. I have a background in journalism and English literature. At my core, I'm a content nerd who loves solving a good puzzle, whether it's the Google algorithm, the needs of a new audience, or today's NYT Connections.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $2k
Billed in all: $2,974$3k
$2k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 17% in Content Writing
Ranked by MRR among everyone on Upwork with the skill.
- #58Editorial324 freelancers · 🇨🇦 #2Top 18%🇨🇦#2 of 10
- #114Content Audit463 freelancers · 🇨🇦 #3Top 25%🇨🇦#3 of 16
- #266Content Marketing Strategy1,307 freelancers · 🇨🇦 #3Top 20%🇨🇦#3 of 34
- #766Content Marketing3,405 freelancers · 🇨🇦 #20Top 22%🇨🇦#20 of 95
- #1,027SEO Content4,229 freelancers · 🇨🇦 #16Top 24%🇨🇦#16 of 71
- #1,209AI Content Creation3,795 freelancers · 🇨🇦 #10Top 32%🇨🇦#10 of 45
- #1,348Content Strategy4,813 freelancers · 🇨🇦 #41Top 28%🇨🇦#41 of 110
- #4,062Content Writing23,842 freelancers · 🇨🇦 #99Top 17%🇨🇦#99 of 608