Mauricio M.

I help Shopify and e-commerce brands turn underperforming websites into high-converting revenue systems. If you're running paid media and you are getting traffic, but your store isn’t converting as it should, the problem usually isn’t your ads, it’s your website. Most Shopify stores lose revenue due to unclear messaging, poor structure, and generic design. That means you're paying for traffic that doesn’t turn into customers. That’s where I come in. I specialize in Shopify website design, development, and conversion rate optimization (CRO) for: DTC (Direct-to-Consumer) brands Beauty & skincare Wellness & lifestyle Consumer packaged goods (CPG) Emerging e-commerce brands I don’t just build Shopify websites. I analyze, restructure, and rebuild your store to improve conversion rate, increase revenue, and create a seamless customer experience. From strategy and UX to design, copy, and Shopify development, I handle the full process, so you don’t have to manage another freelancer or agency. 🔍 Core Expertise • Shopify Website Design & Development (Custom builds, theme optimization) • Conversion Rate Optimization (CRO) for e-commerce • Shopify Store Redesigns & Rebuilds • Product Page Optimization & UX Design • E-commerce Strategy & Information Architecture • Copywriting for Conversion (landing pages, PDPs, funnels) • Subscription Optimization & AOV Growth (bundles, upsells) 📈 Results ✳️ Increased Shopify conversion rate to 3.81% ✳️ Grew traffic by +79.6% YoY while improving performance ✳️ Scaled subscriptions to 22% of total revenue ✳️ Supported high-performing product launches with optimized Shopify builds ⚙️ How I Work (Conversion-Focused Process) Most freelancers jump straight into design. I don’t. 1. Conversion Audit I analyze your Shopify store to identify what’s hurting performance. 2. Strategy & Structure We fix messaging, UX, and user flow to guide users toward purchase. 3. Shopify Design & Development I rebuild your store with a conversion-first approach. 4. Optimization We refine performance so your store can scale with confidence. Why Clients Hire Me • Specialized in Shopify + e-commerce CRO (not generic web design) • Focus on revenue and conversion, not just visuals • Strong strategic thinking before execution • Clear communication and structured delivery • Minimal involvement required from your side “They anticipated challenges before they became roadblocks.” “The process felt smooth and stress-free.” “They translated our brand beautifully into the website.” 💬 What’s Next? If your Shopify store isn’t converting as it should, I can help you understand why. Send me a message and I’ll review your store. I’ll share what’s likely holding it back and how I’d approach fixing it. I work with a limited number of e-commerce brands to ensure quality and performance.