Niketa P.

Based in Toronto, with 4+ years of experience spanning traditional media strategy and performance marketing, and client work across North America. I started my career at Omnicom and Dentsu in Toronto, working on media strategy for large retail accounts like Loblaws and Metro. From there, I moved into freelancing, managing paid media accounts for clients in SaaS, ecommerce, and dental/healthcare. Day to day, I manage client communication, monitor campaign performance and budgets, coordinate with media buyers on strategy, and keep clients updated.