Skip to content
BackNov 7
Faz M.
Upwork badge

Faz M.

Conversion tracking & Attribution | Server Side GTM | GA4 | Meta CAPI

🏆 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠, 𝐆𝐀𝟒, 𝐆𝐓𝐌, 𝐌𝐞𝐭𝐚 𝐂𝐀𝐏𝐈 & 𝐒𝐞𝐫𝐯𝐞𝐫-𝐒𝐢𝐝𝐞 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 🏆𝐓𝐨𝐩 𝐑𝐚𝐭𝐞𝐝 | 𝟑𝟐 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞𝐝 𝐉𝐨𝐛𝐬 |𝟏𝟎𝟎%𝐉𝐒𝐒 Are Google Ads, Meta Ads, GA4, and your CRM showing different conversion numbers? Missing leads, duplicate purchases, broken pixels, and lost click IDs make it hard to know which campaigns actually generate revenue. I audit, fix, and build conversion tracking systems that connect the full journey: Ad Click → Website → Form or Checkout → CRM → Qualified Lead → Appointment → Sale → Revenue. My core stack: Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel & Conversions API (CAPI), Server-Side GTM (sGTM), Google Ads Conversion Tracking, GoHighLevel (GHL), and Marketing Attribution. 𝐖𝐇𝐀𝐓 𝐈 𝐂𝐀𝐍 𝐇𝐄𝐋𝐏 𝐘𝐎𝐔 𝐖𝐈𝐓𝐇 ✅ GA4 + GOOGLE TAG MANAGER Google Analytics 4 setup and audit, GTM web containers, Analytics & Tracking Setup, Tracking Tags Installation, custom events, tracking goals, dataLayer, tags, triggers, variables, cross-domain and iframe tracking, form submissions, phone clicks, bookings, funnels, and GA4 DebugView troubleshooting. ✅ META PIXEL + CONVERSIONS API Facebook Pixel Setup & Optimization, Facebook Conversions API / Meta CAPI, server-side events, event_id deduplication, advanced matching, Event Match Quality (EMQ), Pixel Audit, and Lead, ViewContent, AddToCart, InitiateCheckout, and Purchase tracking. ✅ GOOGLE ADS CONVERSION TRACKING Enhanced Conversions for leads and purchases, Offline Conversion Tracking, GCLID/GBRAID/WBRAID capture, phone and form conversion tracking, GA4–Google Ads linking, CRM conversion imports, and qualified-lead or closed-sale attribution. ✅ SERVER-SIDE TRACKING + CONSENT Server-Side GTM using Stape, first-party tracking, web-to-server event delivery, Meta CAPI integration, Google Consent Mode v2, cookie consent/CMP integration, and privacy-aware tracking. ✅ ECOMMERCE PURCHASE TRACKING Shopify, WooCommerce, and WordPress; enhanced ecommerce events (view_item, add_to_cart, begin_checkout, purchase), checkout funnels, transaction IDs, dynamic purchase values, and duplicate or missing revenue fixes. ✅ GOHIGHLEVEL + CRM ATTRIBUTION HighLevel/GHL and HubSpot integrations, UTM and lead-source capture, hidden form fields, CRM pipelines, funnel tracking, appointments, opportunity stages, lead-to-revenue attribution, email/SMS automation, lead nurturing, GHL workflows, snapshots, Zapier, Make, n8n, API Integration, and webhooks. ✅ ANALYTICS + REPORTING Web Analytics, Marketing Analytics, Looker Studio dashboards, BigQuery, RedTrack, Hyros, Mixpanel, campaign/source attribution, ROAS, CPL, CPA, CAC, conversion rates, and revenue reporting. 𝐂𝐎𝐌𝐌𝐎𝐍 𝐏𝐑𝐎𝐁𝐋𝐄𝐌𝐒 𝐈 𝐅𝐈𝐗 • GA4, Google Ads, Meta, and ecommerce platforms reporting different conversions or revenue. • Browser pixels and server events duplicating or failing to match. • GTM tags not firing, broken dataLayer parameters, or inaccurate ecommerce purchase events. • Lost UTMs and click IDs between ads, forms, bookings, and CRM records. • Ad platforms optimizing for raw leads when actual value comes from qualified leads and sales. • GoHighLevel workflows not connecting leads, appointments, and closed deals to campaigns. 𝐇𝐎𝐖 𝐈 𝐖𝐎𝐑𝐊 I map your conversion journey, audit the existing tags and events, fix the root cause, validate with GTM Preview, GA4 DebugView, Meta Events Manager, and Google Ads diagnostics, and document the implementation. If your GA4, GTM, Meta CAPI, Google Ads, CRM, or server-side tracking isn't reliable, send me the website and a short description of the issue. I'll tell you where I'd start.

🇺🇸Chicago, United States$30/hr100% JSS4.93 (22)Since Apr 2026

Earnings and projects

MRR
$4.8k

Last 6 months ÷ 6

World#5,919 / 412k
🇺🇸Country#1,954 / 62.1k
Revenue, last 30 days
$6.3k

Last 6 months: $29k

Total earnings
$29k

Billed in all: $30k

World#112,850 / 412k
🇺🇸Country#19,362 / 62.1k
Per project
$726

$950 in the last 6 months

World#149,695 / 412k
🇺🇸Country#25,444 / 62.1k
Projects, last 6 months
30

Across 31 contracts

65% fixed35% hourly
World#2,865 / 412k
🇺🇸Country#532 / 62.1k
Projects in all
40

Across 41 contracts

68% fixed32% hourly
World#75,669 / 412k
🇺🇸Country#11,445 / 62.1k

Earnings, last 30 days

$29.9k+$6.3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$20k$25k$30kNo dataOct 8Oct 23Nov 7

Read once a week before Oct 14, 2026, daily since. Dotted: longer than usual between two readings. Hatched: over two weeks without one.

Skill rankings: Top 1% in WordPress

Ranked by MRR among everyone on Upwork with the skill.

  1. #10Tracking Tags Installation254 freelancers · 🇺🇸 #3Top 4%
  2. #13Pixel Setup & Optimization593 freelancers · 🇺🇸 #3Top 2%
  3. #17Tracking Pixel377 freelancers · 🇺🇸 #2Top 5%
  4. #19Web Analytics1,002 freelancers · 🇺🇸 #8Top 2%
  5. #24Analytics & Tracking Setup620 freelancers · 🇺🇸 #7Top 4%
  6. #36Meta Pixel1,020 freelancers · 🇺🇸 #9Top 4%
  7. #61Analytics2,087 freelancers · 🇺🇸 #30Top 3%
  8. #67Data Analytics2,601 freelancers · 🇺🇸 #27Top 3%