Santiago V.
B2B & Local Lead Generation Specialist | Meta & LinkedIn Ads Expert
Stop wasting ad spend on vanity metrics. If you are a B2B founder, agency owner, or local business looking to build a predictable, scalable stream of qualified leads and revenue through Meta and LinkedIn Ads you are in the right place. Many media buyers can spin up a campaign, but very few understand how to align paid traffic with B2B sales pipelines, local market dynamics, and bulletproof data tracking. As a Paid Media Specialist and Media Buyer, I bridge the gap between high-converting advertising, advanced data analytics, and marketing automation. Having managed high-scale budgets and worked with cross-functional agency teams, I know exactly what it takes to turn ad spend into profitable revenue. Here is how I help my clients scale: 💎 FOR B2B COMPANIES & AGENCIES: • LinkedIn Ads & Account-Based Marketing (ABM): Targeting high-value decision-makers (CEOs, CMOs, Operations) to build a high-quality pipeline. • Meta Ads for B2B: Designing full-funnel strategies (gated content, webinars, retargeting) to lower customer acquisition costs (CAC). • CRM & Data Alignment: Connecting your ad platforms to HubSpot or Salesforce to ensure every lead is tracked from first click to closed-won. 📍 FOR LOCAL BUSINESSES: • Hyper-Targeted Meta Funnels: Driving high-intent foot traffic, inbound calls, and direct local inquiries. • Omni-channel Strategy: Expanding your reach across Meta, Google, Reddit, and Quora Ads depending on where your local audience actual lives. 📊 DATA, TRACKING & AUTOMATION (The Secret Sauce): I don't guess; I analyze. I ensure your marketing infrastructure is flawless so you can make data-driven decisions: • Advanced tracking setups (Meta Pixel, Conversions API, GA4). • Custom, easy-to-read Looker Studio dashboards for real-time ROI tracking. • Workflow automation using Zapier and n8n to instantly push leads to your sales team. My goal is simple: To become the last Media Buyer you’ll ever need to hire. Ready to scale your pipeline and stop leaving money on the table? 📩 Click the "Invite to Job" or "Message" button on the top right, and let’s schedule a brief 15-minute discovery call to audit your current strategy.
Earnings and projects
Last 6 months ÷ 3.6 months active (since Jul 2026)
Last 6 months: $2.2k
Billed in all: $2,335$2.3k
$550 in the last 6 months
Earnings, last 30 days
Skill rankings: #1 in 1 skill of 20
Rarest: top 14% in Facebook Live API, of 7. Ranked by MRR among everyone on Upwork with the skill.
- Facebook Live API7 freelancers · 🇨🇴 #1Top 14%🇨🇴#1 of 1
- #256Meta Pixel1,020 freelancers · 🇨🇴 #4Top 25%🇨🇴#4 of 7
- #262Performance Marketing1,000 freelancers · 🇨🇴 #6Top 26%🇨🇴#6 of 9
- #330Media Buying1,414 freelancers · 🇨🇴 #4Top 23%🇨🇴#4 of 15
- #331Paid Media1,517 freelancers · 🇨🇴 #7Top 22%🇨🇴#7 of 27
- #343Facebook Marketing1,913 freelancers · 🇨🇴 #2Top 18%🇨🇴#2 of 3
- #355LinkedIn Marketing1,819 freelancers · 🇨🇴 #1Top 20%🇨🇴#1 of 11
- #380Looker Studio1,813 freelancers · 🇨🇴 #4Top 21%🇨🇴#4 of 32