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Santiago V.

Santiago V.

B2B & Local Lead Generation Specialist | Meta & LinkedIn Ads Expert

Stop wasting ad spend on vanity metrics. If you are a B2B founder, agency owner, or local business looking to build a predictable, scalable stream of qualified leads and revenue through Meta and LinkedIn Ads you are in the right place. Many media buyers can spin up a campaign, but very few understand how to align paid traffic with B2B sales pipelines, local market dynamics, and bulletproof data tracking. As a Paid Media Specialist and Media Buyer, I bridge the gap between high-converting advertising, advanced data analytics, and marketing automation. Having managed high-scale budgets and worked with cross-functional agency teams, I know exactly what it takes to turn ad spend into profitable revenue. Here is how I help my clients scale: 💎 FOR B2B COMPANIES & AGENCIES: • LinkedIn Ads & Account-Based Marketing (ABM): Targeting high-value decision-makers (CEOs, CMOs, Operations) to build a high-quality pipeline. • Meta Ads for B2B: Designing full-funnel strategies (gated content, webinars, retargeting) to lower customer acquisition costs (CAC). • CRM & Data Alignment: Connecting your ad platforms to HubSpot or Salesforce to ensure every lead is tracked from first click to closed-won. 📍 FOR LOCAL BUSINESSES: • Hyper-Targeted Meta Funnels: Driving high-intent foot traffic, inbound calls, and direct local inquiries. • Omni-channel Strategy: Expanding your reach across Meta, Google, Reddit, and Quora Ads depending on where your local audience actual lives. 📊 DATA, TRACKING & AUTOMATION (The Secret Sauce): I don't guess; I analyze. I ensure your marketing infrastructure is flawless so you can make data-driven decisions: • Advanced tracking setups (Meta Pixel, Conversions API, GA4). • Custom, easy-to-read Looker Studio dashboards for real-time ROI tracking. • Workflow automation using Zapier and n8n to instantly push leads to your sales team. My goal is simple: To become the last Media Buyer you’ll ever need to hire. Ready to scale your pipeline and stop leaving money on the table? 📩 Click the "Invite to Job" or "Message" button on the top right, and let’s schedule a brief 15-minute discovery call to audit your current strategy.

🇨🇴Medellin, Colombia$15/hr100% JSS2.00 (1)Since Apr 2026

Earnings and projects

MRR
$616

Last 6 months ÷ 3.6 months active (since Jul 2026)

World#69,176 / 412k
🇨🇴Country#921 / 4,578
Revenue, last 30 days
$779

Last 6 months: $2.2k

World#50,681 / 412k
🇨🇴Country#694 / 4,578
Total earnings
$2.2k

Billed in all: $2.3k

World#324,360 / 412k
🇨🇴Country#3,749 / 4,578
Per project
$557

$550 in the last 6 months

World#172,805 / 412k
🇨🇴Country#1,734 / 4,578
Projects, last 6 months
4
75% fixed25% hourly
World#51,816 / 412k
🇨🇴Country#370 / 4,578
Projects in all
4
75% fixed25% hourly
World#283,744 / 412k
🇨🇴Country#2,043 / 4,578

Earnings, last 30 days

$2.3k+$779 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1.5k$2.0k$2.5kOct 9Oct 24Nov 8

Skill rankings: #1 in 1 skill of 20

Rarest: top 14% in Facebook Live API, of 7. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Facebook Live API7 freelancers · 🇨🇴 #1Top 14%
  2. #256Meta Pixel1,020 freelancers · 🇨🇴 #4Top 25%
  3. #262Performance Marketing1,000 freelancers · 🇨🇴 #6Top 26%
  4. #330Media Buying1,414 freelancers · 🇨🇴 #4Top 23%
  5. #331Paid Media1,517 freelancers · 🇨🇴 #7Top 22%
  6. #343Facebook Marketing1,913 freelancers · 🇨🇴 #2Top 18%
  7. #355LinkedIn Marketing1,819 freelancers · 🇨🇴 #1Top 20%
  8. #380Looker Studio1,813 freelancers · 🇨🇴 #4Top 21%